What are the responsibilities and job description for the Marketing Manager position at Magic EdTech?
Market Focus: EdTech and Publishing
Role Summary:
We are seeking a skilled Marketing Manager with 2-4 years of experience, especially in social
media and event management, to join our dynamic marketing team. This individual will play a
critical role in enhancing our brand presence, organizing impactful events, and driving
engagement across digital channels. As an early-career marketer, you’ll work closely with
cross-functional teams to execute strategies that support business growth, establish Magic
EdTech as a thought leader, and foster relationships in the North American market.
Key Responsibilities:
● Social Media Management: Develop and execute social media strategies to increase
brand awareness, engagement, and lead generation. Oversee content creation, posting
schedules, and monitor analytics to optimize social media performance.
● Event Management: Plan, coordinate, and execute both virtual and in-person events
(e.g., conferences, webinars, trade shows) to boost brand visibility and generate
qualified leads. Handle logistics, promotions, and post-event analysis.
● Content Development: Collaborate on creating high-quality marketing materials,
including social media posts, blog articles, case studies, and email campaigns that align
with Magic EdTech’s brand and messaging.
● Market Research & Strategy Support: Conduct market research to stay updated on
industry trends, competitors, and customer needs. Assist in building and refining
account-based marketing strategies for key institutional accounts.
● Digital Campaign Management: Support the execution of digital campaigns across
channels to drive engagement and leads. Analyze campaign performance and
recommend strategies for improvement.
● Brand Management: Work closely with the design and content teams to ensure
consistent brand messaging and visual identity across all marketing channels.
Qualifications:
● Bachelor’s degree in Marketing, Communications, Business, or a related field.
● 2-4 years of marketing experience, with a strong focus on social media and event
management.
● Proficiency in using social media platforms and analytics tools (e.g., LinkedIn, Twitter,
Facebook, Instagram, TikTok).
● Excellent written and verbal communication skills, with the ability to craft compelling
content tailored to different audiences.
● Strong organizational skills and attention to detail, especially when handling multiple
projects and deadlines.
● Experience in the EdTech or B2B SaaS industry is a plus.
About Magic EdTech:
Magic EdTech (www.magicedtech.com) is a leader in providing SaaS-based e-learning
platforms and digital learning product development services. Our offerings include an
end-to-end value chain from content creation to content distribution, helping organizations
transform their digital learning initiatives. We are headquartered in New York and part of Magic
Software Inc., a company with over 30 years of experience in the digital education sector