Digital Growth Marketing Manager

Madison Avenue Couture — New York

About MAC

Madison Avenue Couture is one of the leading luxury resale destinations for Hermès and Chanel, with showrooms in New York and Palm Beach. We sit at the intersection of fashion, luxury and commerce — serving a discerning clientele who expect the same experience from us that they'd receive from the maisons themselves.

About the role

We're looking for a hands-on growth marketer to own paid customer acquisition and help shape how MAC reaches and converts new customers online. This is a full-funnel role: you'll run campaigns directly, think carefully about what's actually driving profitable growth, and map out how customers discover, consider, and buy from MAC across every digital touchpoint.

This role is ideal for someone with 3-4 years of experience at a digital agency who is ready to go in-house at a premium brand and own something end-to-end. You'll have real visibility into business performance, a short feedback loop with leadership, and the ability to move fast.

Core responsibilities

Paid Media

Own strategy, execution, and daily optimization across paid social, paid search, and display. Manage live campaigns across Meta, Google Ads, and other relevant channels. Identify, test, and scale new acquisition channels as the business grows. Manage audience strategy, bid logic, budget allocation, and creative testing — working with internal resources or external partners on assets.

Broader Digital Marketing and Online Presence

Go beyond paid media to think about MAC's full digital marketing footprint. This includes understanding how SEO, email, organic social, and content interact with paid acquisition — and identifying gaps or opportunities in how we show up online. You don't need to own every channel, but you should have a clear point of view on how they work together and where the highest-leverage opportunities are.

Customer Journey Mapping and Funnel Thinking

Think deliberately about how a new customer finds MAC, what they see, where they drop off, and what brings them back. Map the acquisition funnel from first impression through purchase, and identify the moments where better messaging, sequencing, or targeting would move the needle. Work with leadership to develop and test ideas that improve conversion across the journey — landing pages, retargeting flows, post-click experience, email handoffs, and more.

Ideation and Testing

Bring ideas. We want someone who reads about what's working elsewhere, forms hypotheses, and pushes to test them. Whether it's a new creative angle, a channel we haven't tried, a different audience segmentation strategy, or an onsite experience change — we want a marketer who is curious and proactive, not just someone who manages existing campaigns.

Performance Attribution

Own measurement and attribution across channels. Go beyond platform-reported numbers to understand what is actually driving incremental growth. Help design and interpret experiments around channel efficiency, audience quality, and creative performance. Connect acquisition data to margin and profitability where possible.

Platform and Feed Management

Maintain and troubleshoot Google Merchant Center. Support product feed quality, approvals, and shopping surface performance. Maintain Tapcart app-related marketing workflows and related growth initiatives.

Reporting and Insights

Build and maintain reporting on key growth KPIs. Surface actionable insights — not just channel summaries. Translate campaign performance into business implications for leadership.

Who we're looking for

3-4 years of hands-on digital marketing experience, with meaningful time spent at a digital or performance marketing agency. You've managed real budgets across Meta and Google and can point to specific results you drove. You're ready to go in-house and own something, not just execute someone else's strategy.

Beyond the channel mechanics, you think about customers: how they find brands, what builds trust with a luxury buyer, and what a good post-click experience looks like. You're comfortable working independently, asking questions when you need context, and flagging problems before they compound.

Familiarity with Google Merchant Center, shopping feeds, and ecommerce integrations is expected. Tapcart experience is a plus. Experience in luxury, premium, or high-AOV ecommerce is strongly preferred but not required — the right mindset matters more than the exact category.

In Office Role

Please note this is an in office role with the eventual possibility for occasional remote work once the candidate has demonstrated a track record of excellent performance.