General Manager

What you'll bring to the team

Are you ready to lead the magic? As General Manager of one of our exciting attractions you’ll be the driving force behind unforgettable guest experiences, team spirit, and big-picture success. From boosting performance and growing profits to creating smiles and memories that last a lifetime, you’ll help make every visit world-class.

You’ll inspire a passionate team, champion our values, and ensure guests leave saying, “We can’t wait to come back!” Our attractions are open 365 days a year, and as a leader, you’ll be right in the action—weekends, holidays, and all the moments that make memories.

If you're energized by fast-paced fun, big goals, and building something amazing every day, this is your moment to shine.

Qualifications & Experience

Key Responsibilities:

• Champion a guest-first culture using data to understand and meet guest needs; drive innovation, pre-empt opportunities, mitigate risks, and adapt quickly.

• Ensure a robust marketing and channel strategy, safeguarding the brand in all PR/marketing activity, delivering tactical marketing plans, and targeting new markets and audiences.

• Activate Midway levers, optimize RPC and yield, and drive volume strategy to grow revenue and maintain competitive market share.

• Deliver capital projects on time, within budget, and aligned with ROIC; achieve sustainable EBITDA growth, 5-year and cost control plans, and productivity targets.

• Lead Profit & Loss (P&L) management with a focus on channel strategy, agility, and responsiveness to market conditions.

• Inspire high-performance, customer-centric teams by role-modeling guest-facing behaviors, building external partnerships, and creating networks.

• Drive employee engagement, talent development, and succession planning while ensuring DEI&A, wellbeing, and CSR targets are met.

• Execute HR and talent processes, manage staffing levels, and ensure compliance with employment policies, HR guidance, and Merlin standards.

• Ensure operational excellence with a safe, efficient, and low-risk environment, including profit protection, business continuity, and crisis/risk management.

• Build business analytics and customer insight capabilities to inform decisions; understand motivators and purchase paths across diverse markets and business growth stages.

• Lead teams across areas of expertise in a matrixed environment; be a visible, values-led leader and brand ambassador internally and externally.

• Implement Merlin best practices, deliver on the Merlin Group strategic agenda, and execute change programs.

• Perform other duties as assigned; responsibilities may evolve within the role’s scope and grading.

Qualifications:

• Bachelor’s degree in business, management, or marketing (preferred).

• Minimum 3 years in a managerial role within a high visitor volume environment.

• Proven track record of achieving EBITDA targets for at least 2 years.

• Experience working with children and families is a plus.

• Results-driven with strong business acumen and financial savvy.

• Energetic, resilient, and action-oriented with a “make it happen” mindset.

• Creative, charismatic, and able to inspire innovation and excitement.

• Adaptable, flexible, and thrives in dynamic environments.

• Operates with integrity, purpose, and strong relationship-building skills.

• Self-aware, empathetic, and insightful into human behavior.

• Commercially focused with a sharp analytical and operational approach.

• Detail-oriented while maintaining a strategic, big-picture perspective.

• Outgoing, fun, and committed to delivering exceptional guest service.

• Effective communicator and collaborative team player who excels independently.

• Passionate about customer experience and service excellence.

Benefits

• Health care options (medical, dental, and vision plans)
• Paid Time Off (PTO)
• Merlin Magic Pass for friends and family to enjoy the parks and attractions
• Recognition programs and rewards
• 401(k) program with company match
• Tuition reimbursement programs
• Numerous learning and advancement opportunities

Pay Range

Salary : $140,000