Demo

Product Training Specialist

MacQueen
Lansing, MI Full Time
POSTED ON 9/25/2025
AVAILABLE BEFORE 10/24/2025
Job Details

Description

We’re looking for someone who is passionate about helping first responders succeed, skilled at communicating technical details in an approachable way, and excited to engage directly with customers in the field. If you thrive in a role that combines training, product expertise, and customer interaction—and you want to make a real difference in public safety—we’d love to have you on our team

Essential Duties

  • Product Knowledge:
    • Develop a deep understanding of the features, specifications, and capabilities of all products or services within the business segment.
    • Stay current on product updates, enhancements, and new releases to effectively showcase the latest offerings during demonstrations.
  • Demonstration:
    • Collaborate with managers, sales teams, and marketing professionals to tailor demonstrations to meet the specific needs and interests of prospective clients.
    • Customize demonstration scripts, scenarios, and presentations to effectively communicate the value proposition of our products or services.
    • Prepare units for demonstration by inspecting, detailing and cleaning before and after each demonstration.
    • Be a subject matter expert to address questions, concerns, and provide technical support to customers/operators during demonstrations; provide accurate and timely responses.
    • Showcase additional ancillary products available to enhance product performance.
  • Unit Delivery:
    • Conduct training of products or services upon delivery.
    • Effectively communicate product features, benefits, and use cases in a clear, engaging, and persuasive manner.
    • Showcase additional ancillary products available to enhance product performance.
  • Transportation Logistics:
    • Work with management to transport stock and demo equipment within MacQueen’s area of responsibility.
  • Feedback:
    • Gather feedback from participants following demonstrations and unit delivery to identify areas for improvement, enhancement, and opportunity for upsell.
    • Collaborate with internal teams to incorporate feedback into product development, demonstration materials, and processes to continuously improve the effectiveness of demonstrations.
  • Administrative Responsibilities:
    • Maintain accurate records of demonstration activities, including participant feedback, questions, and outcomes.
    • Maintain updated travel schedule based on sales demands.
Essential Qualifications

  • Proven experience in conducting product demonstrations, preferably in a technical or sales-related role.
  • Strong technical aptitude and ability to quickly learn and understand complex products or services.
  • Excellent communication and listening skills, including the ability to articulate technical concepts in a clear and compelling manner.
  • Customer-focused mindset with the ability to build rapport and establish trust with customers through active listening, empathy, and personalized recommendations.
  • Strong critical thinking skills and ability to adapt to dynamic and evolving demonstration environments.
  • Meticulous with excellent organizational and time management skills.
  • Insurable driving record required.
  • Ability to obtain Class (B) CDL required, Class (A) CDL preferred.
  • Ability to travel frequently and for extended periods of time delivering units to customers or transporting equipment between MacQueen locations.

ADA Requirements

  • Bend, squat, climb, grasp, twist, reach, lift or otherwise move frequently for extended periods.
  • Lift, move or otherwise transfer up to 50 lbs frequently, or more occasionally.
  • Walk, stand or otherwise move about continuously.
  • Typically sits, grasp items and performs keyboarding for occasional operation of a computer.
  • Exposure to typical machine shop physical hazards including chemicals which may require respiratory protection.
  • Travel by car or air frequently

This job description intends to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. MacQueen Equipment will reasonably accommodate the known disabilities of qualified disabled individuals.

MacQueen is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color or creed, religion, ancestry, national origin, sex, sexual orientation, gender identity, pregnancy, affectional preference, disability, age, marital status, familial status, protected veteran status, status with regard to public assistance, membership or activity in a local commission dealing with discrimination, or any other protected class status. All candidates to whom an offer is made will be required to pass a criminal background check and/or drug test.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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