Senior Marketing Manager, Henry Holt

Henry Holt & Co., an imprint of Macmillan, is seeking a Senior Marketing Manager to work on titles spanning commercial fiction, literary debut, award-winning serious nonfiction, and memoir.

Reporting to the Marketing Director, the Senior Marketing Manager will be a key team member overseeing all aspects of developing and executing creative title marketing campaigns along with key imprint initiatives to drive book discovery and sales. The ideal candidate will be strategic and creative and must possess strong project management skills, attention to detail, and problem-solving skills.

What you'll do:

• Develop and execute innovative marketing and advertising campaigns for assigned titles to increase reader buzz and sales
• Advise authors on leveraging their professional network and author channels (ex. newsletter, social, contacts) to drive awareness and sales
• Communicate marketing plans and updates to authors/agents, editors, sales, central teams, etc.
• Manage budgets for assigned titles and projects
• Oversee creation and delivery of marketing and advertising materials, including copywriting and design coordination
• Attend and contribute to regular marketing, sales, title-specific meetings, and lead seasonal brainstorms
• Guide content strategy for imprint newsletter/social and generate weekly social posts for author care, reader discovery, and audience engagement alongside team
• Maintain imprint catalogs and manage bookseller promotions and relationships
• Monitor and report on sales and early reviewer buzz to identify seasonal marketing opportunities
• Mentor junior marketing staff and manage seasonal marketing intern
• Lend support to the Marketing Director and VP, Associate Publisher on key backlist initiatives, and participate in refining overall marketing strategy to meet imprint goals

What you'll bring:

• Motivated individual dedicated to collaboration, creativity, and learning
• Exceptional multitasking and organizational skills to manage and adapt priorities in a fast-paced environment
• Capable of balancing independent work and team collaboration
• Effective communicator with excellent presentation skills to engage with various internal and external stakeholders, including authors and agents
• Proficient understanding of social media, influencer marketing, and trend monitoring
• Ability to plan, optimize, analyze, and report on digital ad campaigns
• Skilled at industry networking and relationship building
• Strong sense of marketing design best practices with solid photography and copywriting experience
• Interest in developing leadership experience and people management skills
• Proven history of working on bestselling fiction and nonfiction title campaigns
• Comfort working with celebrities and high profile authors as well as debut authors

Ideal Experience / Education:

• 6 years marketing experience in trade book publishing or related field (previous title marketing experience strongly preferred)
• Familiarity with Google Business Suite, project management tools like Airtable and Basecamp, and marketing analytics tools
• Some management experience (at least one direct report and intern management)
• College degree or equivalent work experience

The annual salary for this role is $82,000-$86,000.

Macmillan Publishers is the U.S. trade division of the Holtzbrinck Publishing Group, a large family-owned media company headquartered in Stuttgart, Germany. Its publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.

U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children's Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, Macmillan publishes under the Pan Macmillan name. The German company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur.

We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, neurodiversity, age, family status, economic background and status, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. The successful candidate for this position will be an employee of Macmillan Publishing Group, LLC.