What are the responsibilities and job description for the Performance Marketing Specialist position at Machinery Marketing International?
Performance Marketing Specialist
We are looking for a strategic, creative, and results drives Performance Marketing Specialist. This is a hands-on leadership role for someone who can combine brand strategy, creative direction, lead generation, digital marketing, social media, and analytics into a cohesive marketing program that drives revenue and produces measurable results.
The Performance Marketing Specialist will work closely with Sales, Auctions, Business Advisory, Operations, and executive leadership. We are looking for someone who can build brands, grow audiences, generate qualified leads, and connect marketing activity to measurable business results.
Core Responsibilities
Lead Generation
· Own lead-generation strategy across MMI and its related brands.
- Develop email strategies that drive customers to the website(s) and generate qualified leads.
· Build strategies to attract machinery buyers, equipment sellers, auction consignors, manufacturers, and business owners requiring advisory services.
· Partner closely with Sales, Auctions, and Business Advisory to continually evaluate lead quality and conversion.
· Establish measurable lead-generation goals for each brand and track leads through opportunity and revenue.
Brand Strategy & Development
- Lead the positioning, development and evolution of MMI and its related brands.
- Ensure consistent brand presentation across websites, social media, email advertising, sales materials, events, and trade shows.
- Work with executive leadership to develop messaging around business initiatives and growth opportunities.
- Work with internal teams to improve and develop website content, landing pages, calls to action, and services.
Marketing Strategy & Revenue Growth
- Develop and execute SEO and organic search strategies
- Develop email strategies that drive customers to the website(s) and generate qualified leads.
- Manage paid search, digital advertising, retargeting, and audience-development campaigns.
- Analyze campaign performance and optimize ROI.
Qualifications
- 7 years of progressive marketing experience, including marketing leadership responsibility.
- Demonstrated success in lead generation, brand development, and digital traffic growth.
- Strong B2B digital marketing experience, including SEO, paid search, email, social media, content, and marketing automation.
- Experience developing marketing strategies tied to measurable sales and revenue objectives.
- Strong understanding of website traffic, conversion optimization, lead attribution, and marketing analytics.
- Experience leading and developing an internal marketing or creative team.
- Strong creative judgment with the ability to develop compelling brand positioning and messaging.
- Experience with HubSpot, Google Analytics, Google Ads, social advertising, and related marketing platforms preferred.
- Manufacturing, industrial equipment, capital equipment, or other B2B industry experience is a plus.
How Success Will Be Measured
This role will have clear ownership and accountability for marketing performance. Primary KPIs will include:
- Qualified leads generated
- Marketing-generated sales opportunities
- Marketing-attributed revenue
- Qualified website traffic
- Organic search traffic and rankings
- Paid advertising performance and ROI
- Website conversion rates
- Growth in direct and branded search traffic
- Email traffic and conversions
- Social-generated website traffic and leads
- Brand reach and awareness
- Creating CRM Automations & Work flows to streamline sales process and revenue tracking.
Pay: $60,000.00 - $70,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
Ability to Commute:
- Chicago, IL 60612 (Preferred)
Work Location: In person
Salary : $60,000 - $70,000