Sales - Rental E-Commerce Sales Rep II

Description

Position Summary

This role is responsible for managing all digital rental sales leads, ensuring a seamless and engaging customer journey. The position will work closely with the Marketing Manager and Sales Support Analyst to drive revenue growth within Rental Services by optimizing digital lead generation, conversion, and customer engagement strategies.

Position Duties/Responsibilities

Primary Responsibilities:

• Manage incoming online customer inquiries from various social/digital platforms and identify sales opportunities.
• Provide equipment information, answer questions, quote pricing, and process contract paperwork as part of rental order process.
• Identify opportunities to re-engage inactive or dormant customers.
• Design and optimize lead workflows to maximize revenue from initial inquiry to closed opportunity.
• Maximize CRM functionality to enhance lead tracking, management, and conversion throughout the sales process.
• Optimize processes for managing and converting leads and opportunities from online channels.
• Provide a high level of customer service to all customers. Answer inquiries timely and efficiently.
• Provide input on refining the online customer experience.
• Partner with inside sales reps, branch managers, dispatch, and service shops to ensure that rental orders are completed and contractual agreements are met.
• Monitor, analyze, and report on digital sales activity, trends, and customer experience insights.
• Act as a backup for the inside sales/counter team as needed.
• Perform other duties as assigned.
  
  

Supervisory Responsibilities:

• No formal supervisory responsibilities
  
  

Position Requirements

Required:

• High School Diploma or GED
• 5 years’ experience in digital marketing, sales, and/or customer service
  
  

Preferred:

• Associate’s or bachelor’s degree in business related field (Marketing, Business Administration, etc.)
• Experience in a construction or mechanical environment/industry
  
  

Knowledge, Skills, And Abilities

The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

• Strong multitasking abilities, detail-oriented and self-motivated
• Excellent analytical skills, including the ability to interpret and apply policies, procedures, guidelines and laws as well as developing and managing projects that require this skill set
• Professional demeanor with both internal and external contacts including personal appearance and friendly, courteous treatment of peers, and people at all levels inside and outside the organization
• Proficient computer and data entry skills with Microsoft Office (Outlook, Word, Excel, and PowerPoint), and the ability to learn CAT/MacAllister/Michigan Cat systems
• Ability to build and maintain effective customer and professional relationships through strong interpersonal skills with emphasis on relationship-building and consistent demonstration of solid professional judgment
• Ability to work in a fast-paced environment
• Excellent communication skills, including verbal, written and listening skills
  
  

Other Requirements Of Position

• Works under close supervision. Employee may act independently for reoccurring assignments, but supervision is readily available for unfamiliar situations or problems.
• Major responsibilities typically require a modest amount of creativity and latitude. Employee typically operates under general instructions with some established procedures and policies
• Frequently communicates with management, coworkers, and vendors
• Maintains equipment and supplies to avoid waste, damage to areas and equipment, and to prevent accidents
  
  

The duties and responsibilities described here are not a comprehensive list, and the scope of the job may change as necessitated by business demands.

All MacAllister Machinery companies are an Equal Employment Opportunity Employer, including Disabled and Veteran applicants.