Demo

Sales - Rental Counter Sales Rep

MacAllister Machinery Co., Inc.
Midland, MI Full Time
POSTED ON 4/9/2026
AVAILABLE BEFORE 5/8/2026
Description

Position Summary

Position duties include but are not limited to: coordinating the inside counter sales and rental of new and used equipment within the assigned branch to achieve profit goals.

Position Duties/Responsibilities

Primary Responsibilities:

Safety

  • Maintains a safety conscious work environment both inside and outside of store.
  • Does not violate any safety rule or policy.
  • Enforce all personal protective equipment rules and regulations.
  • Ensure all safety rules and policies are enforced.

Sales Acumen and Ability

  • Maintain a positive attitude and answer the phone with a smile
  • Able to identify the customer need and provide the best solution available - Listen to customer request and consult them.
  • Provide Solutions and other opportunities outside the scope of equipment
  • Negotiation
  • Upselling
  • Follows up to get unsigned contracts signed
  • Responsible to open new customer accounts, pass leads within the MFC and work each day to grow company market share.
  • Maintain a clean and presentable showroom
  • Maintain a professional appearance and demeanor
  • Assist in meeting and exceeding branch and company goals for rental and sale of equipment
  • Adept to work in a fast-paced environment while focused on providing excellent customer service
  • Able to work within a team environment across all facets of the operation
  • All Rental Customer Transactions: including but not limited to writing accurate reservations, opening, closing, distribution via mail or email and invoicing and collection payment on cash customer accounts. Manage all aspects timely and accurately.
  • Work all daily, weekly, monthly, and quarterly branch report as assigned by management
  • Conveys the highest level of quality customer service – internal and external.
  • Answers in-coming customer phone calls, text messages, walk in customers, online leads, and customer chats. Addresses internal and external customer requests quickly and efficiently.
  • Assists with walk-in customers, outside sales force and other departments.
  • Works with dispatch to ensure rental deliveries are completed “on time”.
  • Performs related duties as assigned by supervisor or Branch Manager

Supervisory Responsibilities

  • No formal supervisory responsibilities

Required

Position Requirements

  • Knowledge, skills, and abilities typically acquired through a high school education, technical training, or a college degree.
  • A basic knowledge of equipment, construction industry including:
  • Phases of construction
  • Equipment
  • Mechanical aptitude
  • Technical aptitude
  • Desire to continually learn the about advancements and changes in the industry.
  • Minimum two years of experience working with heavy equipment or working in the construction industry.

Desired

  • Familiarity with surrounding areas is highly preferred
  • Able to read and understand maps of the city and surrounding areas.

Knowledge, Skills, And Abilities

The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

  • Excellent interpersonal and customer service skills.
  • Excellent communication skills, including verbal, written, non-verbal and listening skills.
  • Excellent analytical skills such as problem solving and the ability to interpret policies, procedures, and guidelines.
  • Adept to maintain composure and professionalism in a fast paced, ever changing environment with internal and external customers.
  • Proficient computer skills, including experience using Microsoft Office and a wide variety of Web Based applications. Ability to operate a computer and necessary programs such as Microsoft Office products and database systems
  • Strong skills such as continuous improvement, productive, innovative and an ability to achieve goals.
  • Familiar with technology and able to proficiently use a wide variety of technology platforms.
  • Able to assist customers with orders and products as needed.
  • Must be available to work overtime, on call. May be required to work occasional weekends as needed.
  • Adept to gain solid understanding of the products we offer and their application
  • Able to operate a computer and necessary programs such as Microsoft Office products and database systems
  • Knowledgeable of local delivery area

Other Requirements of Position

  • Works under close supervision. Employee may act independently for reoccurring assignments, but supervision is readily available for unfamiliar situations or problems.
  • Major responsibilities typically require a modest amount of creativity and latitude. Employee typically operates under general instructions with some established procedures and policies
  • Errors, if they occur, take some effort to find
  • Errors can be fixed with little effort or expense and minor effect on the company
  • Incumbent performs duties broad in scope and must apply and adhere to policies, procedures, guidelines, and laws that are generally easy to follow.
  • Incumbent performs duties such as pricing equipment and locating product specifications that are more difficult to obtain.
  • Incumbent writes orders for equipment that will be rented out to customers.
  • Incumbent completes full contractual agreements for equipment rented out which is a complex and detail-oriented task requiring proper training. Recognizes an error in judgment or procedure such as not completing a contractual agreement or a job order could impact revenues, expenses, operating profits, legal compliance, customer relations and company reputation.

The duties and responsibilities outlined in this posting are not exhaustive and may evolve based on business needs. All MacAllister Machinery companies are an Equal Employment Opportunity Employer, including Disabled and Veteran applicants.

Salary.com Estimation for Sales - Rental Counter Sales Rep in Midland, MI
$53,921 to $68,792
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