What are the responsibilities and job description for the Market Development Manager - Austin, TX position at Mac Brands?
ABOUT MAC BRANDS
Mac Brands is an emerging beverage platform building at the intersection of two of the most exciting and fastest-growing beverage categories in the industry today: THC beverages and next-generation flavored spirits.
We’re in an exciting stage—early enough to make a real impact, and with enough momentum that the right sales leader can scale our portfolio meaningfully and fast.
Our portfolio includes:
- Pamos Cannabis Cocktails & Spirits
- Buddi THC Seltzers
- Lolli THC Soda
- Maniball — the world’s first peanut butter tequila
As consumer behavior rapidly shifts toward functional beverages, alternative social consumption, and experience-driven drinking occasions, we believe entirely new beverage leaders are being created in real time.
This is not a traditional beverage company opportunity. Mac Brands is building brands in categories that are reshaping how consumers socialize, relax, celebrate, and unwind while combining functional wellness trends, modern beverage innovation, and disruptive flavor experiences into products consumers are increasingly demanding.
THE OPPORTUNITY
We’re looking for a Sales Lead to own and drive growth across Texas, with a
primary focus on Austin. This is not a maintenance role—this is a build-the-market role. You’ll be responsible for opening key accounts, developing distributor relationships, and creating repeatable sales systems that scale. If you’ve worked inside a spirits brand and know how to move cases, this is your lane.
WHAT YOU’LL DO
MARKET DEVELOPMENT
- Lead sales expansion across Austin market
- Identify and close high-impact on-premise and off-premise accounts (bars, restaurants, liquor stores)
- Build a strong local presence through consistent market visits and relationship building
- Distributor Management
- Partner closely with distributors (e.g., Southern Glazer’s Wine & Spirits and other regional partners)
- Drive distributor engagement, incentives, and accountability
- Ensure Maniball is prioritized within distributor portfolios
ACCOUNT OWNERSHIP
- Own account onboarding, menu placements, and staff education
- Develop and execute promotions, tastings, and activations
- Maintain strong relationships with buyers, bartenders, and decision-makers
- Sales Strategy & Reporting
- Track KPIs including depletions, placements, and velocity
- Identify growth opportunities and gaps within each market
- Provide regular reporting and insights to leadership
BRAND BUILDING
- Act as the face of Mac Brands in Texas
- Support events, brand activations, and key partnerships
- Ensure brand consistency and premium positioning across all touchpoints
WHO YOU ARE
- 3 years of experience working at a spirits brand (required)
- Experience in tequila is a strong plus
- Proven track record of opening accounts and driving sales growth
- Strong relationships within Austin hospitality scenes
- Deep understanding of the three-tier distribution system
- Ability to lift and move product (up to 50lbs)
- Daily access to vehicle to facilitate regular market visits
- Ability to travel
- Highly self-motivated—you don’t wait for direction, you create momentum
- Comfortable operating in a fast-moving, early-stage environment
WHAT SUCCESS LOOKS LIKE
- Strong account base established in Austin within the first 90–120 days
- Consistent monthly growth in depletions and placements
- High distributor engagement and visibility in-market
- Mac Brands becomes a recognized and requested brand in key accounts