Senior Marketing Manager - Social Media and Content

About MAAK

At MAAK, we believe every mission and adventure is powered by gear built to take you further and keep you moving longer. Our team is driven to create rugged, innovative solutions that perform in the harshest environments, from tactical operations to backcountry exploration. When you join our team, you’ll collaborate with a passionate crew pushing the limits of design and technology, delivering equipment built to empower people in the field. We are BUILT TO SCOUT.

Location: Goleta, California - In-Person or Remote

Report to: Chief Product and Marketing Officer

The Role

The Senior Marketing Manager of Social Media and Content will lead the strategy, growth, and execution of our organic social media presence across all platforms. This role is responsible for developing the social media strategy for MAAK and its parent company Bunker Supply, driving engagement, and curating social-first experiences that strengthen community and brand presence. You will work with our marketing team, digital artists, product specialists, and content creator partners to elevate and evolve the brand narrative.

The primary functions of this role:

• Content Strategy, Management, Creation and Social-Focused Storytelling
• Community Engagement and Brand Growth
• Measurement and Optimization
• Team Leadership and Collaboration
• Follower and Lead Generation

Key Responsibilities

Strategy

• Develop and own the end-to-end social strategy for MAAK and Bunker.
• Define and coordinate a pipeline of creative ideas and trend-inspired concepts for future content.
• Define the organic media strategy, including campaign planning, audience targeting, and channel selection to maximize reach and performance.
• Establish a framework and system to standardize social media workflows.
• Report on user-generated content, customer feedback, and cultural trends to inform marketing and product teams.

Management & Coordination

• Plan, organize, schedule and oversee posting across channels.
• Coordinate with influencers and partners to align calendars and ensure coverage of key product launches and events.
• Manage content development and timelines for both internal and external content, overseeing the creation of compelling visuals, copy, and storytelling
• Collaborate with internal and external creative teams to generate and refine content.
• Collaborate in SME (Subject Matter Expert) to create technical content in both video and visual formats.
• Implement automation, AI tools, and scalable systems to streamline workflows, improve efficiency, and enhance content performance.

Day-to-Day Engagement

• Represent the brand in timely, smart, and strategic conversations across platforms.
• Monitor and respond to DMs and comments across social channels.
• Engage with tagged content, mentions, and relevant conversations to foster authentic connections.
• Oversee community moderation to maintain a consistent and positive brand presence.

Required Skills & Experience

• Bachelor's degree in marketing, business, or a related field.
• 8 years of experience in social media management or digital marketing, with a focus on outdoor, tactical, or product-based brands.
• Proven record of leading and implementing social media strategy, building teams, and growing audiences across multiple platforms.
• Strong understanding of the outdoor and tactical social media landscape, with expertise in influencer marketing and integration with organic content.
• Experience in mobile accessories is highly desirable.
• Strong leadership skills with the ability to inspire, mentor, and manage teams or contractors.
• Strategic thinker with creative instincts; able to identify resonant content, position it effectively, and drive performance.
• Exceptional writing, storytelling, and communication skills, including on-camera presence.
• Ability to shoot and edit content for social platforms.
• Proficiency in Adobe Suite (Premiere Pro, After Effects, Photoshop, Illustrator, InDesign)
• Excellent organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Self-motivated, results-oriented, and revenue-driven, with a passion for outdoor, tactical, or technology-driven markets.
• Experience working in a startup environment, with the ability to adapt quickly, wear multiple hats, and thrive in fast-paced conditions.
• Experience with digital paid media campaigns is considered a plus.
• Willingness and ability to travel as required. This may include, but is not limited to: photoshoots, trade shows, test events with MAAK/Bunker products, customer visits, etc.

Benefits and Perks

• Health, vision, and dental package
• 401(K) Safe Harbor Non-Elective Contribution, Profit Sharing Contribution, Salary Deferral Contributions, Cash Balance Contributions
• For high performing employees, Bunker offers a Restricted Unit stock plan to provide you with the opportunity to own a portion of Bunker Restricted Units
• Every other Friday Off! (9/80 schedule)

www.maakgear.com