Social Media Manager

Job Summary
We are seeking a dynamic and creative Social Media Manager to join our team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our platforms. This role requires a deep understanding of social media marketing, content creation, and analytics to ensure that our messaging aligns with our overall marketing goals.

Responsibilities

• Develop and execute comprehensive social media strategies across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Create engaging content tailored to each platform that reflects the brand's voice and engages the target audience.
• Utilize SEO techniques and keyword research to optimize content for search engines.
• Monitor social media channels for trends, insights, and audience engagement through social listening.
• Manage social media advertising campaigns including Facebook Advertising to drive traffic and conversions.
• Analyze performance metrics using tools such as Google Analytics and web analytics to measure success and adjust strategies accordingly.
• Collaborate with graphic designers to create visually appealing content using Adobe Creative Suite including Photoshop and Illustrator.
• Conduct proofreading of all content to ensure accuracy and adherence to brand guidelines.
• Build relationships with influencers and manage public relations efforts to enhance brand visibility.
• Stay updated on industry trends in digital marketing, e-commerce, and social media management.

Qualifications

• Proven experience in social media management with a strong portfolio showcasing successful campaigns.
• Proficiency in social media tools such as Hootsuite, Buffer, and analytics platforms.
• Strong skills in content creation, graphic design, photography, video editing, and branding.
• Excellent communication skills with a focus on relationship management.
• Familiarity with digital marketing principles including SEO, keyword research, and web analytics.
• Ability to work collaboratively in a team environment while managing multiple projects simultaneously.
• A degree in Marketing, Communications, or a related field is preferred but not mandatory. If you are passionate about social media marketing and eager to make an impact through innovative strategies, we encourage you to apply for this exciting opportunity.

Job Type: Part-time

Pay: $8,500.00 - $8,501.00 per year

Expected hours: 10 per week

Work Location: In person

Salary : $8,500 - $8,501