TikTok Shop Live Selling Host

About the role

At Lyve we run several brands that rank among the top shops on TikTok Shop, and we're hiring an experienced live selling host to be their on-camera face. You'll go live regularly, present products, drive real-time sales, and keep a room of viewers engaged and buying. This isn't a one-time gig — we're building a consistent hosting roster, and we want someone who wants steady, repeat work across our brands.

The strongest candidates already know their way around the TikTok Shop backend — Seller Center and Live Manager, but we're open to training the right on-camera talent if you're tech savvy and pick up new systems fast.

What you'll do

On camera

• Host live selling sessions for multiple brands, presenting products, demonstrating how they work, and driving purchases in real time.
• Carry the energy of the room for sessions that can run several hours — build rapport, trust, and momentum with viewers.
• Deliver clear talking points on features, pricing, and promotions, with natural calls to action that create urgency without pressure.
• Read and respond to live comments and questions on the fly, keeping viewers engaged and answering objections as they come up.
• Represent each brand's voice accurately — our brands have different tones, and you'll switch between them cleanly.
• Announce and run flash deals, coupons, and limited-time offers during the stream.

Backend and operations

• Set up and run sessions in Live Manager / TikTok LIVE: adding products to the live, pinning items, launching deals, and ordering the product list.
• Work in Seller Center before and during streams — checking product details, inventory, pricing, promotions, and order status.
• Read live performance data (GMV, viewers, conversion) mid-session and adjust what you push and how you pace it.
• Follow TikTok Shop live selling policies — product claims, restricted items, community guidelines — so our shops stay in good standing.
• Coordinate with the studio team on product staging, lighting, and the run-of-show for each session.

Before and after each session

• Review the product lineup and talking points ahead of time so you're ready to sell, not reading cold.
• Test the setup — camera, audio, lighting, product links — before going live.
• Give quick post-session feedback: what sold, what didn't, and what to change next time.

What you'll be measured on

You'll own the numbers that decide whether a live session works: GMV per session, conversion rate, average order value, viewer retention and watch time, concurrent viewers, and product-card click-through. We'll share these openly and coach against them.

What we're looking forRequired

• Proven experience hosting live selling or live shopping. TikTok Shop is strongly preferred; comparable live-commerce experience (Whatnot, Amazon Live, Instagram/Facebook Live, QVC-style) will be considered.
• Confident and natural on camera for long sessions, with strong verbal delivery and the ability to improvise.
• A real sales instinct — you can read a room and move product without sounding scripted or pushy.
• Dependable. We're offering consistency and we expect it back: showing up on time, ready, every session.
• Comfortable with technology and quick to learn new tools.

Preferred

• Hands-on experience in TikTok Shop Seller Center and Live Manager / TikTok LIVE Studio.
• A working understanding of live commerce metrics and what moves them.
• Experience selling across more than one product category.
• Your own audience or following — a plus, not a requirement.

Open to training

If you're a strong on-camera seller who's tech savvy but hasn't run the TikTok Shop backend yet, we'll train you on Seller Center and Live Manager. Bring the camera presence and the sales ability; we can teach the systems.

Who does well here

Someone energetic and steady who stays calm when a live session gets busy, takes coaching well, and treats every stream as a chance to beat the last one's numbers. If you like the pace of live and want reliable, repeat work with brands that are already winning on the platform, you'll fit.

Compensation and logistics

• Pay starts at $30/hour, with the final rate set by your experience and track record.
• 1099 independent contractor.
• On-site at our live studio (equipment, lighting, and products provided).
• Flexible schedule arranged with you; evening and weekend availability helps, since that's when live traffic peaks.
• Consistent, ongoing shifts across our portfolio of brands.

How to apply

Send a short intro and any clips or a reel of you selling live to marcwilliams@lyvestudio.com. If you don't have live selling footage, send us a clip of you selling any product of your choice for 2 minutes.

Pay: From $30.00 per hour

Benefits:

• Flexible schedule

Work Location: In person