Territory Sales Manager – Bakery

Territory Sales Manager – Bakery / Baked Goods

Bakery Sales Representative

Pay: $90,000.00 - $115,000.00 per year commission

Company: Lyman Orchards

Location: New England/Metro NY Area

Reports To: CEO/COO

Job Summary

We are seeking an experienced and results-oriented Bakery Sales Representative with 10 years of hands-on sales experience in the food or beverage manufacturing industry (bakery preferred). This role is responsible for driving revenue growth by selling high-quality baked/non-baked goods to supermarkets, foodservice operators, and natural food channels both directly and through food brokers and distributors. The ideal candidate is a proactive closer who excels at building strong customer relationships, generating creative revenue-growing ideas, negotiating effectively, and collaborating closely with the supply chain team to ensure seamless execution from order to delivery.

Key Responsibilities

• Achieve and exceed monthly, quarterly, and annual sales targets across retail (supermarkets/grocery), foodservice, and natural/organic channels.
• Prospect, develop, and grow new and existing accounts in supermarkets, independent retailers, restaurants, caterers, institutions, and natural food stores.
• Conduct in-person sales calls, product presentations, tastings, and demonstrations to secure distribution, shelf space, and promotional programs.
• Negotiate pricing, terms, promotions, and contracts while protecting company margins and profitability.
• Generate innovative revenue-generating ideas, including new product applications, seasonal promotions, bundle opportunities, and custom programs tailored to customer needs.
• Work closely with the supply chain team to forecast demand accurately, resolve delivery or inventory issues, and ensure on-time fulfillment and product freshness.
• Build and maintain strong partnerships with food brokers and distributors — provide training, sales support, and performance monitoring to maximize their effectiveness.
• Gather competitive intelligence and customer feedback to support marketing and production teams in developing new baked goods or improving existing lines.
• Plan and participate in trade shows, broker meetings, and in-store promotional events.

Qualifications & Experience

• 10 years of proven, hands-on sales experience in the food manufacturing or bakery industry.
• Demonstrated success selling to supermarkets, foodservice, and natural food channels (direct and broker-managed accounts).
• Strong negotiation skills with a track record of closing deals and growing revenue.
• Proven ability to develop creative revenue-generating ideas and initiatives that drive incremental sales.
• Experience working closely with supply chain, logistics, or operations teams to ensure customer satisfaction and operational efficiency.
• Excellent relationship-building, communication, and presentation skills.
• Self-motivated with the ability to manage a territory independently.
• Proficiency in Microsoft Office Suite, Nielsen/IRI, CRM software (Salesforce or similar), Power BI or other reporting platform
• Valid driver’s license and ability to travel within the assigned territory (occasional overnight travel may be required).
• Passion for baked goods and the food industry is a strong plus.

What We Offer

• Competitive base salary commission
• Car allowance expense reimbursement
• Health benefits, 401(k), paid time off
• Hybrid Schedule

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off

Work Location: Hybrid in New Haven, CT 06511