What are the responsibilities and job description for the Business Development Representative – Monterey Bay/Coastal Region position at Lusamerica Foods, Inc.?
About Lusamerica:
Lusamerica Foods, Inc is a trusted West Coast leader in fresh, sustainable seafood distribution. Family-owned for over 50 years, we proudly serve grocery and foodservice clients with high-quality seafood delivered with care and consistency.
We are expanding aggressively into the San Francisco market and are seeking a Business Development Representative with a hunter mindset to identify and close new business opportunities in the Monterey Bay/Coastal Region.
About the Role:
This is a high-impact, field-based sales role focused on new customer acquisition and territory growth. Based out of our Morgan Hill HQ, you’ll spend minimum 4 days per week in the field across Monterey Bay/Coastal Region, targeting restaurants, retailers, and wholesalers.
This is a performance-oriented role with uncapped commission potential and strong growth opportunities for driven professionals.
Responsibilities:
- Identify, research, and cold-contact new business prospects in the Monterey Bay/Coastal Region
- Build and manage robust sales pipeline using CRM tools
- Develop and execute territory growth strategies in coordination with sales leadership
- Conduct in-person visits to pitch products, close deals, and onboard new clients
- Meet or exceed key sales KPIs, including weekly outreach, pipeline volume, and revenue targets
- Report regularly on territory activity, wins, and performance metrics
- Collaborate with internal teams to ensure smooth onboarding and service delivery for new accounts
Qualifications and Experience:
- A hunter-style sales professional with a passion for closing new business
- A self-starter who thrives on autonomy, fieldwork, and beating goals
- 2–5 years of sales or business development experience preferred (food/seafood industry a plus, not required)
- Strong interpersonal, communication, and negotiation skills
- Organized and metrics-driven, with experience managing a sales funnel
- Tech-savvy and comfortable using CRM and reporting tools
- Must have a valid driver’s license and reliable transportation
- Bilingual (English/Spanish) is a plus
Why Lusamerica:
- Strong base salary Uncapped commission
- High earning potential with performance-based rewards
- 80% local travel (Monterey Bay/Coastal Region)
- Medical, Dental, and Vision insurance
- 401(k) with company match
- Paid time off and holidays
- Long-term career growth with a stable and respected industry leader
Join us in driving innovation and growth as we expand our reach in the market!
Apply Now: Submit your resume and cover letter.
Field-based with travel throughout Monterey Bay/Coastal Region home office at Morgan Hill HQ.
Job Type: Full-time
Pay: $70,000.00 - $100,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- Do you have in new business development or territory building? If so, please briefly describe.
- What industries have you sold into previously? (foodservice, wholesale, perishables, etc.)
- Are you willing to commute to the Morgan Hill office at least 1 day per week?
- Do you have experience in the seafood industry?
- How comfortable are you with field-based work and frequent travel: approx. 4 days/week across Monterey Bay/Coastal Region?
Experience:
- Field sales: 2 years (Required)
Work Location: On the road
Salary : $70,000 - $100,000