Marketing Manager

Are you an experienced, digital-forward Marketer with a passion for executing brand strategy? Do you get excited about insight-driven marketing to better connect with targeted audiences? Do you enjoy rolling up your sleeves and working as part of a team to build brands? Does a career in healthcare and medical technology focused on improving patients’ lives inspire you? If so, we want to talk to you about our growing Marketing team!

The Marketing Manager should have experience in omni-channel, insights-based marketing, demonstrated capabilities in developing and executing online marketing strategy, and examples of measuring and communicating the impact of marketing efforts. This individual will lead integrated marketing for a Charlotte-based Lumexa Imaging brand team, with emphasis on online strategy and execution, including website, digital, social and CRM. This Marketer will be responsible for effectively executing tactical campaigns and initiatives to drive demand for Charlotte Radiology and Carolinas Imaging Services as part of our outpatient imaging portfolio. Reporting to the Sr. Director of Marketing, this person will have a physical space in the Charlotte Radiology office with flexible remote work options

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Essential Duties and Responsibilitie

• s:
  Execution of Brand Strategy and Omni-Channel Marketing Campaig
• ns:Aid in development of local market and customer strategy, using data, insights, and competitor knowledge to identify opportunities and shape go-to-market plans that produce measurable resu
• ltsImplement omnichannel strategies with tactical plans and marketing mix for Charlotte Radiology and Carolinas Imaging Services to drive demand in our outpatient imaging centers, including digital and traditional media advertising, collateral development, email marketing, social media, events, and m
• oreDevelop insights-led marketing creative and content, ensuring alignment with strategic priorities and key customer insights across direct to consumer, direct to healthcare provider and sales chann
• elsImplement Marketing Excellence framework, including segmentation/ targeting, business intelligence tools, and KPI reporting with marketing t
• eamExecute launch excellence for new center locations and technology/ innovation pipeline investme
• ntsEngage with Sales to activate the brands within the Sales channel with physician materials and strategic promotional effo
• rtsDigital/Online Leadersh
• ip:Plan, manage and execute brand digital, social and CRM marketing initiatives in collaboration with our agency partners, including SEO, SEM, content marketing, website updates, social media, CRM, and emerging AI/LLM content
• devIdentify trends and evaluate emerging platforms/technologies to optimize spend and performance based on user insig
• htsUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch poi

nts
Minimum Qualificatio

ns:
Education/Licensing/Certificat

• ion: Bachelor’s degree in Business or Marketing or other relevant

areaExperience (years and ty

• pe): 3-6 years of marketing/brand management experience with emphasis in online str
• ategyExperience working with a cross-functional team to achieve
• goalsPrevious healthcare or consumer services experience desired but not requ

ired Knowledge and Ski

• lls: Demonstrated capabilities with insights-based marketing brand strategy and omni-channel execution and measur
• ementExperience developing creative briefs and executing cohesive content strategy across cha
• nnelsExperience in digital marketing strategy, website analytics tools (Google Analytics), and content management systems (WordPress, Eleme
• ntor)Experience with social media content/creative development and scheduling (LinkedIn, Facebook, Instagram; Canva; Hoots
• uite)Knowledge of a broad array of tactical marketing mix, including developing materials for sales professionals and direct to consumer/patient mate
• rialsExperience with reputation management plat
• formsAbility to work in a highly matrixed organization and to deliver results through solid line and dotted line reporting relation
• shipsStrong work ethic and high level of enthusiasm for the dynamic enviro
• nmentWorking knowledge of Adobe Creative Suite and Marketo, or other email marketing CRM pla
• tformStrong verbal and written communication skills: making the best use of interpersonal skills to communicate with internal functions/key stakeho
• ldersDemonstrated project management skills; strong attention to detail and time
• linesProficient in Microsoft Office