Senior Art Director

Requirements

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About This Team

lululemon Global Brand Identity is the studio responsible for defining and evolving how the brand looks and feels at the highest level — across every channel, market, and touchpoint. We sit at the intersection of brand strategy and craft, building the visual systems, design language, and creative standards that shape lululemon’s global presence. Our work spans identity systems, campaign art direction, OOH and brand activations, editorial, and the design principles that guide creative output worldwide.

This is a studio with a strong point of view, uncompromising taste, a high bar for craft, and a belief that brand identity should be felt as much as seen. We work at the speed of culture and hold ourselves to the standards of the best design studios in the world.

a day in the life: what you’ll do

Art Direction

• Own the art direction of global brand identity expressions — campaign, OOH, retail, digital, and beyond
• Translate the Creative Director's vision into executable creative frameworks that maintain a consistent, evolving global identity
• Develop and evolve sophisticated brand expression systems: color field treatments, typographic hierarchies, graphic systems, and motion language
• Drive conceptual development from insight to final execution, working hand-in-hand with copy, digital, retail, packaging, and strategy leads
• Identify expression gaps and inconsistencies across channels and markets; propose solutions proactively
  
  

Systems & Standards

• Maintain and evolve the Global Brand Identity design system so it scales across markets without losing specificity or integrity
• Contribute to brand guidelines with precise visual examples for every principle — our design studio’s examples are the guidelines and standard.
• Develop presentation strategies that build alignment with cross-functional stakeholders and senior leadership
• Interpret brand creative performance data and translate insights into stronger future executions
  
  

collaboration & production

• Partner daily with the Creative Director to execute and push the brand's creative vision forward
• Build productive working relationships across brand marketing, campaigns, product, and regional teams worldwide
• Direct agencies, freelancers, and contractors — briefing, reviewing, and elevating their work to standard
• Manage personal deliverable timelines, production schedules, and creative milestones to ensure on-time, on-budget delivery across multiple simultaneous workstreams. This is done in collaboration with our Creative Operations partners, but our studio requires a quality of high personal agency and responsibility.
  
  

craft & culture

• Bring exceptional typographic and compositional craft to every execution — held to the standard of the best brand studios in the world
• Maintain a genuine pulse on culture — design, fashion, art, sport, music, technology — and bring that fluency into the creative process
• Contribute to a studio culture defined by high standards, creative curiosity, and collaborative generosity
• Mentor and manage junior team members both regionally and globally through thoughtful creative feedback and in-the-work guidance
  
  

what you’ll bring

Skills & Approach

• A portfolio that demonstrates exceptional typographic sensibility, compositional rigor, and the ability to build coherent visual systems — not just beautiful one-offs
• Experience developing and stewarding brand identity or expression systems at a global scale
• A genuine and practiced eye for culture: fashion, art, music, design, sport — and the fluency to translate that into brand-relevant creative decisions
• Strong conceptual thinking: the ability to move from insight to idea, and from idea to a system of executions
• Direct and comfort agencies at a senior level, with clear and constructive creative feedback
• A collaborative working style — generous with ideas and equally skilled at building on others’
• Expert proficiency in Figma, Adobe Creative Suite; experience with motion, 3D, or emerging design tools is a plus
• Strong presentation and communication skills: you can walk a cross-functional audience through a creative system and make them feel what you see
  
  

A note on portfolio

We review portfolios carefully and weight them heavily in our evaluation. We’re looking for work that demonstrates a singular point of view — not versatility for its own sake. Show us the work you’re most proud of and the thinking that drove it.

Experience

• 8-12 years of experience in brand identity, design, or art direction — high-level freelance, agency, in-house, or studio
• Experience managing a small team
• Demonstrated experience working on a global brand at the identity level, not just campaign execution
• A track record of directing creative at a consistently high standard across multiple channels simultaneously
• Experience managing or mentoring junior designers is strongly preferred
  
  

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
  
  

Immigration support is potentially available for this role.

Compensation And Benefits Package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $144,100 – $189,100 USD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.

At Lululemon, Investing In Our People Is a Top Priority. We Believe That When Life Works, Work Works. We Strive To Be The Place Where Inclusive Leaders Come To Develop And Enable All To Be Well. Recognizing Our Teams For Their Performance And Dedication, Other Components Of Our Total Rewards Offerings Include Support Of Career Development, Wellbeing, And Personal Growth

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)
  
  

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

In-person collaboration and/or office-based work is necessary or important for the role. Work is mainly performed onsite, minimum 4 days per week.