What are the responsibilities and job description for the Marketing Operations & Design Coordinator position at Luke's Lobster?
Location: Portland, ME
Department: Marketing
Reports to: Marketing Manager
The Company
Luke’s Lobster is a renowned seafood brand and a leading national restaurant group with nearly 30 locations, with both fast-casual and full-service lobster roll restaurants. We also oversee our own seafood processing facility in Saco, Maine, ensuring our 'Shacks' provide our guests the highest quality, best tasting seafood. Further, we produce branded seafood grocery products as part of our CPG business at grocery stores and other outlets around the country.
The Role
Luke's Lobster is looking for a highly organized, creative, and hands-on Marketing Operations & Design Coordinator to join our marketing team. This hybrid role will support the day-to-day execution of marketing initiatives across our shacks, website, digital channels, and broader brand.
The ideal candidate is an excellent project coordinator and problem solver with a strong eye for design and 2–3 years of experience in marketing, creative production, graphic design, or a related field. You’re someone who can keep multiple projects moving, manage details and deadlines, coordinate with internal teams and external partners, and jump in to execute when needed.
This person will be responsible for executing design needs in-house—such as menu updates, signage updates, and other CPG and restaurant-level materials—while coordinating the production and distribution of larger creative projects that are designed by our external partners. This role will also work in collaboration with these external partners to meet brand standards. You'll also serve as a key operational partner to the marketing team, helping keep projects moving from idea > design > production > delivery > execution.
What You'll Do
Marketing Operations
Luke’s Lobster was born out of the dream of Maine native and third-generation lobsterman Luke Holden to bring the quality lobster rolls of his youth to the big city. After meeting business partner Ben Conniff on Craigslist, the two twenty-somethings opened their first lobster shack in a 250 square foot space in NYC’s East Village in October 2009.
Now over 15 years later, Luke’s Lobster brings traceable, sustainable seafood to guests across the globe. Our vision is to be the world’s most trusted seafood brand. Our mission is to serve the best seafood because we care for it obsessively from the dock to you, and because we're devoted to serving the whole community of people it touches. We work directly with fishermen to hand pick the best seafood, bring it straight to our own seafood company in Saco, ME and then ship directly to our shacks, grocery partners, and consumers. Cutting out the middleman means better tasting seafood for you to enjoy and a fairer price for our fishermen.
At Luke’s, our company culture comes first. We are proud and passionate about the work environment we have fostered and are excited to see it continue to grow. We value diversity, creativity, transparency, and open communication from all levels. In 2018, we furthered our commitment to sustainability and socially conscious business practices by becoming a certified B Corporation®, reflecting Luke’s Lobster’s deep devotion to our communities, family of teammates, and the environment. Please visit www.lukeslobster.com for more information.
EEO Statement
Luke's Lobster provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to any status, including but not limited to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Luke's Lobster complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Luke's Lobster expressly prohibits all forms of workplace harassment. Improper interference with the ability of Luke's Lobster employees to perform their job duties may result in discipline up to and including discharge. Essential job functions include standing for sustained periods of time, lifting objects from lower to higher positions, ascending or descending stairs or ladders, and bending, crouching, and reaching to low and high places. Luke's Lobster is a participant of E-Verify
Department: Marketing
Reports to: Marketing Manager
The Company
Luke’s Lobster is a renowned seafood brand and a leading national restaurant group with nearly 30 locations, with both fast-casual and full-service lobster roll restaurants. We also oversee our own seafood processing facility in Saco, Maine, ensuring our 'Shacks' provide our guests the highest quality, best tasting seafood. Further, we produce branded seafood grocery products as part of our CPG business at grocery stores and other outlets around the country.
The Role
Luke's Lobster is looking for a highly organized, creative, and hands-on Marketing Operations & Design Coordinator to join our marketing team. This hybrid role will support the day-to-day execution of marketing initiatives across our shacks, website, digital channels, and broader brand.
The ideal candidate is an excellent project coordinator and problem solver with a strong eye for design and 2–3 years of experience in marketing, creative production, graphic design, or a related field. You’re someone who can keep multiple projects moving, manage details and deadlines, coordinate with internal teams and external partners, and jump in to execute when needed.
This person will be responsible for executing design needs in-house—such as menu updates, signage updates, and other CPG and restaurant-level materials—while coordinating the production and distribution of larger creative projects that are designed by our external partners. This role will also work in collaboration with these external partners to meet brand standards. You'll also serve as a key operational partner to the marketing team, helping keep projects moving from idea > design > production > delivery > execution.
What You'll Do
Marketing Operations
- Support day-to-day updates and maintenance of the Luke's Lobster website
- Assist with email marketing execution, including design, building, scheduling, QA, and reporting
- Support influencer and partnership coordination, product logistics, tracking, and follow-up
- Assist with marketing campaign execution across restaurants, e-commerce, CPG, and digital channels
- Maintain marketing calendars, project trackers, and campaign documentation
- Help coordinate cross-functional marketing projects and follow up on deadlines and deliverables
- Provide general operational support to the marketing team as priorities evolve
- Execute digital and print ad creation for shopper marketing activities within CPG
- Support design and execution of tradeshow materials for CPG
- Make updates to existing sales materials (sell sheets, brand books, etc.)
- Coordinate printing and production of sales materials
- Create any new sales or brand support assets needed
- Make adjustments to packaging mock ups as needed for sales presentations
- Create and update basic marketing materials using established Luke's Lobster brand guidelines and templates
- Handle routine design needs such as menu updates, promotional signage, table tents, POP materials, and other Shack-level assets
- Work closely with the marketing team to translate campaign needs into clear, on-brand creative
- Coordinate with external designers and creative partners on larger or more complex projects
- Prepare files for print and digital use and ensure assets meet production specifications
- Maintain organized libraries of current creative assets, templates, and brand files
- Help ensure brand consistency across physical and digital touchpoints
- Coordinate printing and production of marketing materials from start to finish
- Manage relationships and communication with printers, sign vendors, and other production partners
- Obtain quotes, coordinate proofs, track timelines, and troubleshoot production issues
- Coordinate shipping and distribution of materials to Luke's Lobster Shacks
- Maintain a calendar of upcoming creative and production needs to ensure materials arrive on time
- Help manage marketing inventory and physical collateral
- Serve as a resource to Shack teams for day-to-day marketing material needs
- Coordinate distribution of signage, menus, promotional materials, and other collateral to Shacks
- Help troubleshoot creative or marketing execution issues in the field
- Work with the marketing team to identify opportunities to improve marketing processes and execution at the Shack level
- 2–3 years of experience in marketing, creative production, graphic design, or a related field
- Strong foundational graphic design skills and an eye for typography, layout, composition, and brand consistency
- Dexterity in Adobe Creative Suite, particularly Illustrator and Photoshop; experience with InDesign is a plus
- Highly organized with strong attention to detail
- Comfortable managing multiple projects and deadlines simultaneously
- Strong project management and follow-through skills
- A proactive, "figure it out" mentality—you see something that needs to get done and take ownership of it
- Strong written and verbal communication skills
- Comfortable working with printers, vendors, designers, and cross-functional partners
- Willingness to jump between creative, operational, and administrative tasks as needed
- Genuine interest in food, hospitality, and consumer brands
- Experience working in a restaurant, hospitality, food, CPG, or retail environment
- Experience with Shopify, Olo, Klaviyo, or similar marketing platforms
- Experience managing website content
- Experience with email marketing platforms
- Photography and video experience (creation and editing)
- Hourly wage commensurate with experience: expected in the range of $24-$27/hour
- Paid vacation, sick days, and holidays
- Medical, dental, and vision insurance on a national PPO network with company premium contributions
- Access to an Health Savings Account (HSA) and supplemental insurance policies (Accident Insurance and Hospital Indemnity Insurance)
- Low-asset fee 401k retirement plan after one month
- Optional life insurance and pet insurance after one month
- Mobile phone stipend program
Luke’s Lobster was born out of the dream of Maine native and third-generation lobsterman Luke Holden to bring the quality lobster rolls of his youth to the big city. After meeting business partner Ben Conniff on Craigslist, the two twenty-somethings opened their first lobster shack in a 250 square foot space in NYC’s East Village in October 2009.
Now over 15 years later, Luke’s Lobster brings traceable, sustainable seafood to guests across the globe. Our vision is to be the world’s most trusted seafood brand. Our mission is to serve the best seafood because we care for it obsessively from the dock to you, and because we're devoted to serving the whole community of people it touches. We work directly with fishermen to hand pick the best seafood, bring it straight to our own seafood company in Saco, ME and then ship directly to our shacks, grocery partners, and consumers. Cutting out the middleman means better tasting seafood for you to enjoy and a fairer price for our fishermen.
At Luke’s, our company culture comes first. We are proud and passionate about the work environment we have fostered and are excited to see it continue to grow. We value diversity, creativity, transparency, and open communication from all levels. In 2018, we furthered our commitment to sustainability and socially conscious business practices by becoming a certified B Corporation®, reflecting Luke’s Lobster’s deep devotion to our communities, family of teammates, and the environment. Please visit www.lukeslobster.com for more information.
EEO Statement
Luke's Lobster provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to any status, including but not limited to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Luke's Lobster complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Luke's Lobster expressly prohibits all forms of workplace harassment. Improper interference with the ability of Luke's Lobster employees to perform their job duties may result in discipline up to and including discharge. Essential job functions include standing for sustained periods of time, lifting objects from lower to higher positions, ascending or descending stairs or ladders, and bending, crouching, and reaching to low and high places. Luke's Lobster is a participant of E-Verify
Salary : $24 - $27