General Store Manager

General Store Manager Job Description

As the General Store Manager, you will play a vital role in leading the daily operations of our convenience store. You will oversee staffing, inventory, merchandising, pricing, and customer service while ensuring full compliance with liquor, tobacco, vape, and fuel regulations. In this hands‑on leadership role, you will maintain a clean and safe environment, support and develop your team, and drive sales through excellent execution and strong operational standards.

Responsibilities: Your responsibilities will include but are not limited to:

· Hiring: Recruit, interview, and select qualified candidates suited for convenience‑store operations. Oversee onboarding and ensure all new employees are trained in store procedures, compliance laws, and customer service standards.

· Scheduling: Create and manage schedules to ensure proper coverage during peak hours, delivery windows, and high‑traffic periods while remaining compliant with labor laws.

· Personnel Management: Conduct performance evaluations, provide feedback, address performance concerns, and implement corrective actions when necessary.

· Training: Maintain a comprehensive training program covering register operation, age‑restricted product laws, stocking procedures, cleaning standards, and customer service expectations.

· Supervision and Leadership: Lead and support staff in day‑to‑day operations including cashiering, stocking, cleaning, and customer service.

· Performance Coaching and Staff Development: Coach employees to improve speed of service, accuracy, product knowledge, and professionalism.

· Customer Service: Ensure customers receive fast, accurate, and friendly service. Resolve complaints professionally and maintain a welcoming environment.

· Online Reputation Management: Monitor and respond to customer reviews on Google, Yelp, and social media. Identify feedback trends and address concerns promptly.

· Community Engagement: Build positive relationships with local customers, nearby businesses, and the community to increase store visibility and traffic.

· Inventory Management: Oversee stock levels, verify receiving accuracy, rotate stock, and maintain correct POS entries. Ensure compliance with tobacco and liquor regulations.

· Inventory Audits: Conduct daily, weekly, and monthly cycle counts with focus on high‑theft items such as tobacco, vapes, lottery, and liquor minis. Investigate and correct variances.

· Loss Management: Identify and prevent shrink caused by theft, mis‑scans, expired items, or vendor errors. Train staff on loss‑prevention procedures.

· Merchandising: Maintain organized, clean, and appealing displays. Ensure shelving, coolers, and endcaps are properly stocked and rotated.

· Sales Strategies: Support sales initiatives by analyzing customer buying patterns and leveraging promotions and product placement.

· Product Research and Selection: Identify and evaluate new convenience‑store products including snacks, beverages, tobacco, vape, and liquor items. Analyze trends and work with vendors to negotiate pricing and promotions.

· Vendor Relations: Communicate with distributors and suppliers, verify deliveries, review invoices, and ensure timely payment processing.

· Vendor Accountability and Delivery Auditing: Inspect vendor deliveries for accuracy, quality, shortages, or overcharges and report discrepancies.

· Regulatory Documentation Management: Maintain required compliance documentation for alcohol, tobacco, vape, lottery, and fuel operations.

· Financial Management: Review sales data, labor costs, and expenses to identify opportunities for improvement and maintain profitability.

· Cash Handling Oversight: Oversee cash procedures including register accuracy, safe counts, deposits, and reconciliation. Investigate discrepancies promptly.

· Pricing Management: Update and maintain accurate pricing according to SOPs and vendor cost changes. Ensure correct POS pricing and shelf labeling.

· Operational Reporting and Communication: Provide ownership with regular updates regarding sales performance, staffing needs, compliance issues, and store operations.

· Compliance: Ensure operations follow all federal, state, and local regulations related to alcohol, tobacco, vape, lottery, safety, and fuel.

· Security and Safety Management: Maintain a safe store environment by ensuring cameras function properly, enforcing safety protocols, and monitoring high‑risk areas.

· Store Maintenance and Cleanliness: Ensure all areas including restrooms, sales floor, coolers, storage, and exterior grounds are clean, safe, and well‑maintained.

· Equipment and Technology Management: Ensure proper functionality of POS systems, coolers, freezers, pumps, scanners, and security systems. Coordinate repairs promptly.

· Gas Management: Monitor fuel levels, coordinate deliveries, verify pump accuracy, update fuel pricing, and ensure compliance with environmental and safety regulations.

· Waste, Returns, and Expiration Control: Monitor expiration dates, log damages, remove expired product, and process returns while minimizing loss.

Core Values: Lives by our core values.

· Customer Focused: Prioritize customer satisfaction and experience.

· Associate Focused: Support and develop the store team.

· Teamwork: Collaborate effectively with colleagues.

· Servant Leadership: Lead by serving others.

· Embrace Change/ Adaptability: Adapt to industry shifts and being flexible and open to change.

· Digital Transformation/ Innovation: Stay informed about technological advancements.

· Strategic Thinking: Contribute to long-term store goals.

· Talent Management: Nurture staff development.

· Diversity/ Inclusion: Creating an environment where everyone feels welcome and valued. Valuing different perspectives and backgrounds.

· Integrity: Uphold honesty and ethical behavior.

· Respect: Treating others with consideration and kindness.

· Culture: Uphold and promote the store’s values, emphasizing ethical behavior and integrity.

Minimal Qualifications/ Physical Demands: Your qualifications. Physical demands will include but are not limited to:

Qualifications:

· Relevant experience in retail or management, preferably in convenience store or similar retail environment.

· Strong leadership skills and the ability to motivate and coach a team

· Excellent communication and interpersonal abilities.

· Strong organizational and time management skills

· Knowledge of different types of products and brands, inventory management systems, and point of sale systems

· Ability to work flexible hours, including evenings, weekends, and holidays

· High school diploma or equivalent is required.

· Ability to use Microsoft products.

· At least 2 years of retail or convenience‑store leadership experience.

· Strong customer service and communication skills.

· Ability to train, coach, and supervise employees.

· Basic understanding of inventory, stocking, and shrink control.

· Ability to follow and enforce liquor, tobacco, vape, and lottery laws.

· Comfortable handling cash, deposits, and basic financial tasks.

· Able to multitask and work in a fast‑paced store environment.

· Reliable, organized, and detail‑oriented.

· Must be at least 21 years old (or the legal drinking age in your area) due to the nature of the products sold

Physical Demands:

· Stand or Sit - Must be able to remain in a stationary position 50% of the time.

· Walk - The person in this position needs to occasionally move about inside the office to access filing cabinets, office machinery, etc.

· Use hands/fingers to handle or feel - Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.

· Climb (stairs/ladders) or balance - Occasionally ascends/descends a ladder

· Stool, kneel, crouch, or crawl - Constantly positions self to maintain files in file cabinets.

· Talk/hear - The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.

· See - The ability to observe details at close range (within a few feet of the observer)

· Carry weight, lift, push, pull - Frequently moves items weighing up to 50 pounds or more across office for various needs.

Benefits:

· Competitive salary.

· Paid time off.

· Health, Dental, Vison, Life Insurance

· Employee discounts on store products at all store locations.

· Opportunities for professional development and career growth.

Job Type: Full-time

Pay: From $58,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person

Salary : $58,000