What are the responsibilities and job description for the Strategy Director position at Luckie & Co.?
Strategy Director
Duluth, GA or Birmingham, AL location
At Luckie and Company, we drive work that brings our clients the right kind of attention – we demand attention. Attention that drives action. As a Strategy Director, you’ll report to the SVP, Strategy and lead assigned clients and internal teams to strategies that deliver results for brands.Our strategy team is made up of creative, digitally minded marketers who understand people as much as they understand business and brands.
Here’s what you’ll do:
• Tell great stories based on data from qualitative and quantitative consumer or business
insights by utilizing all available data (first, second, and third party) to develop cultural,
social, transactional, and attitudinal trends. Use of AI is part of the process today and is
encouraged where appropriate.
• Provide ongoing inspiration for marketing solutions and business problem-solving ideas.
• Create and deliver simple and persuasive presentations.
• You’ll work with the Strategy team in leading:
- Business changing ideas that incorporate creative, technology media and analytics.
- Strategic and creative brief development.
- Concept development for communications and upstream opportunities like planning strategic and innovation workshop sessions.
• You’ll partner with:
- Creative teams to elevate their work.
- Business intelligence and connection planning to build personalized consumer
journeys.
- Media to drive effectiveness and efficiency.
- And most importantly our client-partners.
Here’s what we’re looking for:
- You have a bachelor’s or master’s degree in a related field, 6-10 years progressive
strategy leadership at an agency in strategic brand planning. Health space experience is strongly preferred. Client-side experience will be considered but agency experience is a requirement.
- You have a charismatic personality, strong communication skills, and great presentation skills. You command the room with your presence and can influence across all levels.
- You love all things brand building, marketing, and brand management.
- You love high-concept initiatives which go beyond tasks and brands assigned.
- Your proficiency in all planner skills & knowledge has been demonstrated in varied
assignments and teams.
- You have some experience in tourism, CPG, utilities, or healthcare/pharma.
Preference for healthcare in this position.
At Luckie, we believe our best work happens together. Employees in this role are expected to work from the office three days per week. ON very rare occasions, we will consider specific positions for remote work on a case-by-case basis. Our expectation is the same no matter where the work is done - employees must be flexible to meet the needs of Luckie and clients, which may include more attendance in an office or travel to clients.
Luckie benefits include:
- Medical, vision, and dental insurance
- Life insurance, Short-term and long-term disability insurance
- 401k with matching, FSAs, HSAs
- Flexible paid time off, plus major holidays, one floating holiday and volunteer time
- Paid parental leave
- And so much more!
Luckie and Company is an equal opportunity company and complies with applicable federal, state and local employment laws