What are the responsibilities and job description for the SEM and Paid Social Specialist position at Luckie & Co.?
SEM and Paid Social Specialist (hybrid role)
Duluth, GA or Birmingham, AL location
At Luckie and Company, we drive work that brings our clients the right kind of attention – we demand attention. Attention that drives action. This is a combined role with a main focus on SEM responsibilities but will also have some social media buying responsibilities. We’re looking for a team member who thrives at the intersection of strategy and execution, bringing together paid search and paid social to drive performance across the funnel. This role is hands-on-keyboard and highly collaborative, blending analytical rigor with creative problem solving. You’ll work across platforms, teams, and clients to deliver measurable business outcomes.
What You’ll Do – Search Engine Marketing (Primary Focus – ~70%)
- Develop PPC and SEO strategies aligned to client business objectives
- Develop and manage paid search campaigns including keyword generation, ad copywriting, bid management, and budgets
- Manage and execute retail media paid search ads on retailer platforms
- Utilize bid management tools and data modeling to maximize PPC effectiveness
- Conduct ongoing SEO analysis to identify and resolve gaps
- Conduct sector and keyword analysis to inform growth
- Develop backlinking strategies
- Analyze campaign performance to improve ROI
- Monitor search engine algorithm changes and trends
Paid Social Media (Secondary Focus – ~30%)
- Execute and optimize campaigns across social channels including Meta, YouTube, Pintrest, TikTok
- Support integrated media strategies connecting search and social
- Test audience targeting, creative, and placements
- Collaborate with creative and strategy teams
Cross-Channel & Client Collaboration
- Monitor performance and optimize toward KPIs
- Manage budgets, pacing, and reconciliation
- Analyze cross-channel data for insights
- Implement tracking via GA4 and GTM
- Prepare reporting and communicate recommendations
- Collaborate with internal teams
What We’re Looking For
- 3 years in SEM focus role with social media buying experience a plus; This is a role for a talented individual with mentioned skills and is an associate level role just beyond entry-level. Experience from full-time roles, with internship experience may be considered.
- Proficiency in Google Ads, Microsoft Ads, and paid social platforms
- Strong understanding of PPC strategy and optimization
- Working knowledge of SEO fundamentals
- Experience with GA4, GTM, and attribution
- Strong communication and project management skills
- Bachelor’s degree in relevant field
- Experience with Performance Max or Demand Gen
- Familiarity with attribution modeling
- Comfort with AI tools
At Luckie, we believe our best work happens together. This position can be staffed as a hybrid role. Our expectation is the same no matter where the work is done - employees must be flexible to meet the needs of Luckie and clients, which may include attendance in an office.
Luckie benefits include:
- Medical, vision, and dental insurance
- Life insurance, Short-term and long-term disability insurance
- 401k with matching
- Flexible paid time off, plus major holidays, one floating holiday and volunteer time
- Paid parental leave
- HSAs/FSAs, and so much more!
Luckie and Company is an equal opportunity company and complies with applicable federal, state and local employment laws.