Media Supervisor

Media Supervisor

Duluth, GA location

Luckie is seeking a Media Supervisor to help drive campaigns that make a measurable impact on our clients’ businesses. In this role, you’ll translate business challenges into integrated media strategies and guide their execution across search, social, programmatic, and traditional channels. You’ll also own budgets and reconciliation, manage vendor partners, and turn performance data into clear recommendations for clients in tourism, CPG, healthcare, and beyond.

You’re a strategic thinker who starts with the business problem and is equally comfortable building the plan and getting into the platforms to help launch. You’re detail-oriented, organized and you build trust quickly with clients, vendors, and internal teams. People rely on you because you’re proactive, dependable, and always follow through.

Here’s what you’ll do at Luckie:

Media Strategy and Planning

• Guide the media strategy and planning process from proposal to contract, developing integrated plans for clients in various industries

• Analyze market research, consumer data, and trends to identify the right channels and craft breakthrough go-to-market strategies

• Develop channel recommendations and test-and-learn frameworks that uncover new growth opportunities and inform smarter, scalable investment decisions

• Utilize working knowledge of retail media networks to help drive retail media strategy

• Champion media as a strategic driver across departments, embedding channel and audience insights into strategy, BI, content, creative, and account work from concept through execution

• Contribute media thinking to new business pitches, brand positioning work, and campaign decks, including talk track development

Measurement, Analytics, and Reporting

• Track and analyze platform and campaign performance, including PPC, translating findings into actionable optimization recommendations

• Produce executive-level reporting and clear performance summaries for clients

• Design UTM structures and partner with BI to develop attribution frameworks

• Evaluate and defend media measurement partners, such as visitor behavior and attribution vendors

Budget and Financial Management

• Own multimillion-dollar annual media budgets, allocating spend for efficiency and managing actualization

• Reconcile spend against plans, invoices, vendor billing, and client billing, proactively flagging and resolving variances

• Manage billing workflows across agency-managed, vendor-managed, and client-billed buys

Vendor Partnerships

• Collaborate with media partners to identify opportunities that maximize campaign impact, while holding partners accountable on performance, fees, and transparency

Client Leadership

• Serve as the primary media contact for clients, including executive stakeholders, leading performance discussions and strategic recommendations

• Onboard new clients with varying levels of media knowledge and educate them on strategy, measurement, and expectations

Campaign Execution and Ad Operations

• Oversee end-to-end execution of digital campaigns, building timelines, coordinating assets, and keeping internal teams and vendors aligned across many simultaneous campaigns

• Handle campaign setup, trafficking, tracking implementation, and QA across platforms, troubleshooting launch issues with platform reps

Continuous Learning

• Stay current on media trends, emerging platforms, and industry best practices

Here’s what we’re looking for:

• Bachelor's degree in Marketing, Advertising, or a related field

• 4-6 years of experience in media planning and strategy, with a focus on digital media. Traditional media experience a plus

• Experience with budget reconciliation and campaign financial tracking

• Digital project management experience, including managing multiple campaigns or workstreams simultaneously

• Proficiency in media research and planning tools, as well as analytics platforms (e.g., Nielsen, Google Analytics)

• Familiarity with syndicated research and monitoring tools such as MRI-Simmons, and Pathmatics

• Experience in both B2B and B2C marketing strategies

• Experience in CPG, Healthcare, Pharma, Travel/Tourism

• Hands-on buying experience within platforms (DSP, Meta, Google Ads, etc.) a plus

Apply on LinkedIn and include a resume.

At Luckie, we believe our best work happens together. Employees are required and expected to work from the office three days per week. We are ideally seeking to staff this role in our Duluth, GA office. Our expectation is the same no matter where the work is done - employees must be flexible to meet the needs of Luckie and clients, which may include attendance in an office.

Luckie benefits include:

• Medical, vision, and dental insurance
• Life insurance, Short-term and long-term disability insurance
• 401k with matching, FSAs, HSAs
• Flexible paid time off, plus major holidays, one floating holiday and volunteer time
• Paid parental leave
• And so much more!

Luckie and Company is an equal opportunity company and complies with applicable federal, state and local employment laws.