Marketing Director

About Lucid Bots

Lucid Bots is the leading U.S. AI robotics manufacturer of exterior cleaning drones and robotics for commercial and government applications. Since 2018, we've been building the world's most productive and responsible robots to tackle critical maintenance challenges. With industry-leading engineering and dedicated customer support, we've enabled operators to generate over $75 million in revenue, with a fleet of over 500 robots deployed to accomplish dull, dirty, and dangerous jobs with safety and efficiency.

Our mission is simple: extend human reach.

Headquartered in Charlotte, North Carolina, we design, engineer, manufacture, and support our products in the United States. Our production-ready robots are deployed by customers around the world — from global enterprises to independent owner-operators — to improve safety, increase productivity, and elevate operational standards.

We are one of the fastest-growing manufacturing companies in the United States, recently ranked fourth nationally, and we just closed a $20M Series B to fuel our next chapter at the intersection of AI, hardware, and real-world impact. Backed by leading investors including Y Combinator (S19), Cubit Capital, Idea Fund Partners, Danu Ventures, and others, we're scaling quickly.

We're building more than robots—we're building the future of physical AI.

Goal of This Role

The Director of Marketing owns the strategy, vision, and performance of Lucid Bots' marketing function — across brand, demand generation, events, product marketing, and digital. You'll define how we show up in the market, build the team and systems to execute at scale, and make marketing a measurable driver of pipeline and revenue.

This is a strategic leadership role. You'll set the playbook, build the people, and drive alignment across Sales, Product, and Engineering. You'll also know when to roll up your sleeves — because at our stage, the plan doesn't run itself.

You'll inherit a talented marketing team on day one. Your job is to get to know them, sharpen the operating cadence, and bring on the additional talent needed to match where the company is headed post–Series B. This is a rare chance to both lead an existing team and design the function that scales with us.

We're looking for someone who has scaled B2B marketing for complex hardware software products, knows how to turn technical differentiation into market-winning positioning, and brings equal strength in digital strategy and high-impact live experiences. If you get energy from building functions, not just running them, this is your climb.

What You'll Do

• Define and own Lucid Bots' marketing strategy — positioning, channel mix, investment priorities, and go-to-market approach — and translate it into a clear roadmap tied to pipeline and revenue targets
• Own Lucid Bots' brand strategy, narrative, and creative direction; protect brand integrity as we scale
• Build and scale the experiential marketing program — trade shows, industry conferences, field events, live product demos — tied to pipeline and territory priorities
• Set the demand generation strategy across digital, content, and field channels; own marketing's pipeline contribution and accountability to funnel performance
• Partner with Product and Engineering leadership on positioning, messaging, and go-to-market for major product and feature launches
• Lead, develop, and scale the marketing team you inherit; hire, develop, and retain strong marketers across content, digital, design, and events as the function grows
• Set the operating cadence, OKRs, and performance standards for the function; coach and develop managers as the team grows
• Own and allocate the full marketing budget, with the analytical rigor to back up where the dollars go

Who You Are

• You've spent 8–12 years in B2B marketing with increasing strategic and leadership scope — ideally in industrial tech, robotics, or hardware SaaS
• 4 years of direct people management experience — you've led, coached, and developed marketers, and you're excited to both inherit a team and make the critical hires that take it to the next level
• You've owned marketing strategy tied to real pipeline and revenue outcomes — not just top-of-funnel activity
• You've built and led trade show, industry event, or experiential marketing programs at scale, and you know how to turn a live demo into pipeline
• You're strong in funnel economics, attribution, and budget planning — you make decisions with data
• You partner well with Sales leadership and treat the Sales-Marketing relationship as one team, not two
• You can translate technical differentiation into buyer language — and you know the difference between talking about the product and talking about the problem
• You're comfortable at the pace and ambiguity of an early-stage company, and you bring both strategic depth and builder energy

Bonus if you have:

• Experience building a marketing function in a growth-stage hardware software company
• Background in robotics, automation, aerospace, construction tech, or industrial equipment
• Experience leading live hardware demonstrations or experiential activations for technical or industrial audiences
• Familiarity with long sales cycles and enterprise / commercial buyers

Why Join Lucid Bots?

• Be at the forefront of revolutionizing safety and efficiency with robotics technology.
• Own a function at a pivotal moment in a growth-stage robotics company — what you build here defines how Lucid Bots shows up in the market for years to come.
• Work with a passionate, values-driven team that takes the work seriously and each other even more so.
• Enjoy opportunities for mentorship, continuous learning, and real executive visibility.
• Competitive salary and performance-based compensation.
• Comprehensive benefits package, including health insurance and retirement plans.

Benefits

• Health, dental, and vision insurance
• 3% retirement match
• 15 days of paid time off (PTO)
• 11 paid holidays
• Company employee option plan
• Other benefits

Additional Notes

Charlotte, NC preferred — our HQ is here, most of the team is here, and a lot of what marketing does lives in the building (demos, events, cross-functional work with Engineering and Product). Remote is possible for the right candidate who's willing to travel to Charlotte regularly and be on-site for launches, offsites, and major events.

We'd Love to Hear from You!

Don't just apply. Stand out.

The Reality: On paper, many resumes look the same. We don't hire paper; we hire people. While a video is technically optional, it is the single best way to separate yourself from the stack.

The Promise: This is not a black hole. If you take the time to record it, we will take the time to watch it.

What to Send (2 mins max) Please do not read a script. Do not worry about editing or production value. Just open your camera and talk to us.

1. Why here? Why are you excited about Lucid Bots specifically?
2. Why you? What is the one thing about you that a resume can't capture?

• If you want the highest probability of an interview, send a video.