District Events Specialist

District Events Specialist 

Job Summary: 

The district events specialist is responsible for supporting the district manager in creating conditions for success within the district. The overall responsibility includes planning, coordinating, and executing both in-store and out of store events and promotions to drive client engagement, enhance the brand experience, and ultimately boost sales within their assigned district. 

• Business results: drives productivity of the events team through coaching and redirecting individuals during each event, achieving sales goals and KPI’s, supports strategies and processes that deliver top of the line results
• Consumer experience: establishes effective relationships to build Lucchese brand loyalty and trust
• Brand Ambassador: embodies the brand and the heritage that has made Lucchese the pinnacle brand in the West, upholds Lucchese expectations for quality event experiences for internal and external consumers
• Accountable: holds event team and self-accountable to all Lucchese values and standards of performance, ensures compliance to all federal, provincial, state and Lucchese employment requirements
• Leadership: role-model and teach our Lucchese values: Steward Responsibly, Serve Humbly, Share Openly, Celebrate Excellence, and Captivate Elegantly

Scope of job:  

Events are a crucial part of driving community engagement and incremental business to the assigned stores within each district. The district event specialist will plan dynamic and engaging events to drive new business and strengthen our community connection. Conduct short and long-term planning and management for events and sales. Trains, supervises, and works with event staff to plan, execute, and deliver successful events. Leads event team to build long-term, value-based customer relationships that enable achievement of sales objectives.  

Supervisory Responsibilities: 

• Responsible for managing and guiding the consumer experience through each event 
• Implement and execute Lucchese B.U.I.L.D. sales training to drive the culture of excellence, teamwork, high performance, conversion, and consumer engagement 
• Monitor consumer interactions utilizing our B.U.I.L.D. selling strategy, gather insights, and identify areas for improvement
• Address team member performance and support their ongoing learning development by providing direct feedback and in-the-moment recognition, coaching, demonstrations, and hands-on experiences 

Duties/Responsibilities: 

• Cross functionally identifies grassroots opportunities to develop location-specific events within the district to support overall sales growth and community engagement
• Gather information about objectives, budget, and preferences 
• Secure food, drinks, decor, and entertainment 
• Create a schedule of activities for event team to follow during events
• Communicate with vendors and suppliers
• Manage the event budget and track event revenue
• Handle any problems that arise during the event
• Oversee events team, servers, bartenders, vendors, and entertainers 
• Monitor event inventory levels of all resources needed to offer the Lucchese experience
• Attend weekly district conference calls
• Participate in weekly touch bases with district manager 
• Connect and engage with clients authentically to build brand loyalty 
• Routinely gather and listen to feedback from leaders, associates, and customers- analyzing inputs, implementing solutions, and holding self-accountable

Required Skills/Abilities:  

• Demonstrate ability to drive new business with compelling events.
• Open availability to meet the needs of the events, including evenings, weekends, and holidays. 
• Excellent verbal and written communication, teambuilding, and influencing skills. 
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem-solving skills.
• Ability to prioritize tasks and to delegate them when appropriate.
• Thrives in a high-paced, dynamic environment with high expectations.
• Demonstrated ability and experience in coordinating teams and executing multi-faceted plans, including contingency plans.
• Proficient with Microsoft Office Suite or related software.
• Comfortable using an intricate point of sales system.

Education, Experience, and/or Certifications: 

• A minimum of High school diploma or equivalent. College degree preferred.
• A minimum of two years' retail or event experience required. 

Physical Requirements:  

• Must be able to stand/walk for the duration of 6-8 hour shift in all weather conditions.
• Must be able to climb stairs, ladders, and squat or bend when assisting customers when trying on boots.
• Must be able to lift up to 50 pounds at times.