Manager of Sponsorships and Events

Job Summary:  

Lucchese Bootmaker is seeking a strategic, detail-oriented Manager, Sponsorships and Events with a proven track record in managing high-impact brand partnerships and experiential activations. Reporting directly to the Senior Manager of Sponsorships and Events, this mid-level role will own the execution and optimization of key brand partnerships—including those with the Dallas Cowboys, University of Texas, and Texas A&M—while uncovering incremental revenue opportunities and ensuring all activations align with Lucchese’s heritage, brand values, and commercial goals. 

This role will serve as a cross-functional lead, managing vendor and stakeholder relationships, overseeing end-to-end project management, and supporting the growth of Lucchese’s brand equity through premium experiences and thoughtful storytelling. 

Duties/Responsibilities: 

• Manage all aspects of strategic sponsorships and special projects, from ideation to execution, ensuring ROI-driven results and elevated brand visibility.
• Serve as primary liaison for key partners and internal stakeholders, maintaining alignment across deliverables, timelines, and expectations.
• Lead planning and implementation of event activations, hospitality programs, and sales enablement opportunities across partnerships.
• Analyze campaign performance, partnership impact, and event effectiveness; deliver robust reporting with actionable insights and strategic recommendations.
• Develop and maintain am aster calendar for all sponsorship and event initiatives, ensuring milestone tracking, task management, and KPI achievement.
• Work collaboratively with cross-functional teams (brand marketing, merchandising, retail, eCommerce, etc.) to integrate partnership touchpoints into the broader marketing ecosystem.
• Maintain brand consistency and excellence across all experiential touchpoints, communications, and branded content.
• Identify and present new partnership or activation opportunities that can drive customer acquisition and incremental revenue.
• Build and manage tools such as status reports, trackers, and executive-level summaries to ensure transparency and alignment.

Required Skills/Abilities:  

• Demonstrated success in executing and optimizing partnerships that drive measurable business results.
• Excellent project management and organizational skills, with a proven ability to manage multiple priorities under tight timelines.
• Strong understanding of marketing KPIs, reporting tools, and performance metrics.
• Comfortable navigating ambiguity and proactively solving challenges; a resourceful and self-directed thinker.
• Strong interpersonal and communication skills; confident representing the brand with external partners and high-level stakeholders.
• Deep appreciation for luxury, heritage, and craftsmanship—and an intuitive understanding of Lucchese’s consumer and positioning.
• Willingness to travel up to 50%as business requires, including weekends and evenings during major activations or events.

Education, Experience, and/or Certifications: 

• College Bachelor’s Degree
• 3–5 years of experience in brand partnerships, sponsorships, or event marketing, preferably within the sports, lifestyle, retail, or premium goods sectors.

Physical Requirements:  

• Prolonged periods of walking, standing and sitting in an office environment.
• Must be able to lift up to 20 pounds at times.
• Must be able to hear, and listen, to effectively communicate.