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Assistant Store Manager

Lucchese Bootmaker
El Paso, TX Full Time
POSTED ON 4/26/2026
AVAILABLE BEFORE 5/25/2026


 

Assistant Manager Job Description

Job Summary

The Assistant Manager specializes in driving success in various key areas, including operations, consumer experience, and visual merchandising. Acting as a brand ambassador, the Assistant Manager supports the Store Manager by executing strategic initiatives tailored to store volume and customer needs, ensuring standards are upheld, and delivering exceptional customer experiences.

 

Scope of Job

  • Leadership and Team Development: Mentor and develop team members to foster a culture of excellence, collaboration, and accountability across all areas of the store.
  • Operations Management: Oversee inventory control, loss prevention, and operational efficiency, adapting strategies for low and mid-high-volume environments.
  • Consumer Experience: Enhance customer satisfaction through proactive engagement and tailored solutions in low and mid-high-volume settings.
  • Visual Merchandising: Create compelling visual displays to align with brand standards, particularly in high-volume environments.
  • Performance Management: Monitor KPIs and drive results through effective goal setting, coaching, and actionable feedback.

 

Specialty Areas

1. Low Volume ASM Operations and Consumer Experience

  • Focus on optimizing workflows and customer interactions to deliver exceptional experiences.
  • Manage back-of-house functions, ensuring smooth inventory processing and stockroom organization.
  • Engage with the local community to drive grassroots initiatives and sales growth.
  • Conduct monthly loss prevention audits to maintain compliance and minimize shrinkage.

2. Mid-High Volume ASM Consumer Experience

  • Lead front-of-house operations, providing direct guidance on customer engagement strategies.
  • Implement B.U.I.L.D. sales training to promote a culture of teamwork and high performance.
  • Develop location-specific events to enhance consumer engagement and drive sales.
  • Monitor store inventory to ensure availability of all necessary resources for the Lucchese experience.

3. Mid-High Volume ASM Operations

  • Oversee back-of-house productivity, including merchandise receiving, tagging, and organization.
  • Plan and execute inventory management strategies to ensure accuracy and efficiency.
  • Maintain compliance with loss prevention and accounting procedures, conducting regular audits.
  • Address maintenance and supply needs while adhering to budget parameters.

4. High Volume ASM Visual Merchandising

  • Develop and execute visual merchandising strategies to meet corporate and brand objectives.
  • Ensure seasonal product launches are implemented effectively and align with store needs.
  • Provide in-the-moment training to team members on brand standards and visual display techniques.
  • Regularly update displays and window arrangements to maintain visual appeal and relevance.

 

Duties/Responsibilities

  • Inspire and guide the team to achieve sales goals through targeted coaching and development.
  • Maintain store standards, ensuring merchandise is properly displayed, tagged, and organized.
  • Collaborate on planning and executing in-store events to boost customer engagement.
  • Act as Manager on Duty (MOD) during shifts, ensuring smooth operations and superior customer experiences.
  • Provide constructive feedback and hands-on training to develop team capabilities.

 

Required Skills/Abilities

  • Leadership and team development in diverse retail settings.
  • Proven ability to meet or exceed sales and performance targets.
  • Strong organizational and operational management skills.
  • Excellent communication, both verbal and written.
  • Proficiency with POS systems and Microsoft Office Suite.
  • Adaptability to high-paced environments and shifting priorities.
  • Availability to work evenings, weekends, and holidays as required.

 

Education and Experience

  • High school diploma or equivalent required; college degree preferred.
  • Minimum of three years of retail management experience.
  • Specialized experience in operations, consumer engagement, or visual merchandising.

 

Physical Requirements

  • Ability to move and maneuver around the sales floor and stockroom.
  • Lift up to 50 pounds and perform tasks such as climbing stairs or ladders.
  • Capability to stand, bend, and squat for extended periods.

 

Key Performance Indicators

  • Sales and KPI achievement tailored to store volume.
  • Team engagement and professional development outcomes.
  • Inventory accuracy and loss prevention results.
  • Customer satisfaction ratings and brand loyalty metrics.

 


Salary.com Estimation for Assistant Store Manager in El Paso, TX
$38,725 to $60,248
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