What are the responsibilities and job description for the Business Development Representative position at LRN?
Position: Business Development Representative
Location: Lehigh Valley/Princeton
About LRN:
LRN is the world's leading dedicated ethics and compliance SaaS company, helping more than 30 million people every year navigate complex regulatory environments and build ethical, responsible cultures. With over 3,000 clients across the US, EMEA, APAC, and Latin America—including some of the world's most respected and successful brands—we're proud to be the long-term partner trusted to reduce organizational risk and drive principled performance.
Named one of Inc. Magazine's 5000 Fastest-Growing Companies, LRN is redefining how organizations turn values into action. Our state-of-the-art platform combines intuitive design, mobile accessibility, robust analytics, and industry benchmarking—enabling organizations to create, manage, deliver, and audit ethics and compliance programs with confidence. Backed by a unique blend of technology, education, and expert advisement, LRN helps companies translate their values into real-world behaviors and leadership practices that deliver lasting competitive advantage.
About the role:
As a Business Development Representative (BDR) at LRN, you'll play a key role in generating new business opportunities and driving revenue growth. This is an outbound-focused role where you'll identify, engage, and nurture potential customers at target organizations. You'll research prospective accounts, connect with decision-makers, and create qualified opportunities for the sales team.
This is an exciting opportunity for a motivated, curious professional who's eager to build a sales career within a mission-driven SaaS company making a real impact.
What you'll do:
- Prospecting & Outreach: Research target accounts and key decision-makers using tools like LinkedIn Sales Navigator & ZoomInfo
- Outbound Engagement: Initiate contact with prospects via email, phone, and social channels to introduce LRN's solutions and value proposition.
- Pipeline Generation: Build and maintain a healthy pipeline of qualified opportunities to hand off to Account Executives.
- Discovery: Qualify prospects through thoughtful questions to understand their needs, challenges, and buying intent.
- Collaboration: Partner closely with Marketing and Sales teams to align on target accounts, campaign execution, and lead follow-up.
- CRM Management: Log all activity accurately in Salesforce and maintain up-to-date data on prospects and opportunities.
- Performance Tracking: Consistently meet and exceed activity metrics, including calls, emails, meetings booked, and opportunities created.
What we're looking for:
- 1-2 years of experience in Business Development, Sales Development, or Lead Generation (B2B SaaS preferred).
- Track record of meeting or exceeding pipeline and activity goals.
- Strong communication and interpersonal skills, with the ability to engage senior-level executives (C-suite, HR, Compliance).
- Highly organized, self-motivated, and able to thrive in a fast-paced environment.
- Experience with CRM and sales engagement tools (Salesforce, Outreach, etc.).
- Curiosity, persistence, and a growth mindset — you're eager to learn and contribute to a collaborative sales culture.
- Bachelor's degree or equivalent work experience.
- Familiarity with compliance, learning, or HR technology solutions is a plus.
- Flexible PTO plus US public holidays and Sick Time
- Medical, Dental and Vision Benefits
- Excellent 401K with employer match
- Life Insurance, short-term and long-term disability benefits
- Health & Wellness reimbursements
- Health Saving & Flexible spending account
- Employee Assistance Plan