What are the responsibilities and job description for the Sr Manager, Creative Lowe's Media Network position at Lowes?
Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.
Your Impact
The Senior Creative Manager for Lowe's Media Network is a strategic creative leader responsible for delivering best in class, white glove creative solutions for top vendor partners across a rapidly growing retail media ecosystem. This role leads the development of integrated creative including connected television, online video, social, and digital, designed to drive performance, elevate brand storytelling, and enhance the vendor experience. This role manages a United States based creative team while partnering closely with a large global creative organization to scale high quality creative across the network.
What You Will Do
Lead and inspire a multidisciplinary creative team (copy, design, and video) responsible for delivering premium creative solutions across top-tier vendor campaigns.
Own creative strategy and execution for priority vendor partnerships, ensuring a white-glove experience from concept through delivery across formats including CTV, OLV, social video, and digital placements.
Partner with the enterprise video team to ensure participating vendors are represented accurately.
Partner with media and client relations teams to align creative approach with media strategy, audience targeting, and full-funnel performance goals.
Serve as a senior client-facing creative partner, confidently presenting creative concepts, video treatments, and final work to vendor stakeholders.
Establish and uphold creative standards across all formats—static, digital, and video—ensuring alignment with Lowe’s brand guidelines and quality expectations.
Collaborate with a global creative team to scale creative production, including high-volume digital assets, while maintaining consistency, efficiency, and creative intent.
Attend video productions as the creative representative for participating vendors.
Leverage performance data, audience insights, and industry trends—particularly in retail media and video—to evolve creative recommendations and optimize results.
Minimum Qualifications
Bachelor’s degree Design, Film, English, Communications, or Marketing or equivalent years of experience in lieu of education requirement, if applicable
8 years of experience in advertising or marketing as a Copywriter, Designer, Video Creative, or Creative Lead, with progressive leadership responsibility
Proven experience leading creative teams and delivering integrated campaigns that include CTV, OLV, social, and standard digital display
Strong client-facing presence with the ability to present creative strategy, video concepts, and performance-driven recommendations to senior stakeholders
Demonstrated ability to balance creative excellence with scalability, operational efficiency, and performance outcomes
Preferred Skills/Education
Experience developing video creative for retail media, streaming, social, or eCommerce environments
Experience working within a retail media network or performance marketing organization
Experience partnering with global creative or production team
About Lowe's
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.