What are the responsibilities and job description for the Sr Analyst-Digital Brand Advocate position at Lowes?
Expand your career possibilities.
Thank you for dedicating your time and talent to Lowe’s. We want to give you more opportunities to learn and grow, so if you find a position you’re interested in below, we encourage you to apply!
Find Your Home to More Possibilities.
Your Impact
The Sr Analyst-Digital Brand Advocate will work with strategic suppliers and Online Merchants to optimize brand focused, online customer experiences on Lowes.com. The Sr Analyst will build strong business relationships with suppliers to analyze and improve online sales, traffic and conversion through identifying and improving product assortment, online content, browse behavior, promotions, fulfillment, inventory and returns. This role will ensure that existing, new and promotional items are optimized and offer support when suppliers need help with online/system troubleshooting. They will also be responsible for understanding customer behavior, building strategic plans and leading presentations with supplier and merchandising partners to gain alignment on planned initiatives. They will support Omni-Channel retail strategies and partner with cross-functional leadership to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.
What You Will Do
•Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion
•Leverage inputs from CSAT, reviews and Q&A to continuously improve the overall customer experience for assigned brand(s)
•Act as the subject matter expert for the supported brand(s) assortment and strategy
•Primary point of contact for issues pertaining to online SKU presentation and brand performance.
•Build and lead presentations with suppliers and merchants to support strategic plans and analyze execution.
•Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
•Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategies
•Create project plans and align with merchandising and supplier to drive execution.
•Analyze competitive data to provide SKU and pricing optimization recommendations
•Utilize knowledge of the shopping funnel and site technologies to optimize the search and browse experience for assigned brand(s)
•Work closely with content management to both optimize premium content for assigned brand(s) as well as prioritize execution to maximize returns
•Serve as a mentor for less experienced Analysts
Minimum Qualifications
•Bachelor's degree in business, marketing, finance, statistics or related field or equivalent experience
•4 - 5 years e-commerce/digital/Retail Merchandising, Digital Marketing or Vendor Management
•Experience in vendor management systems, digital marketing, ecommerce, and merchandising
•Proven experience with major consumer brands and how to support/ differentiate them in the digital space
•Experience in optimizing flexible fulfillment models with a multi-channel retailer
Preferred Skills/ Experience
•Master's Degree Business, marketing, finance, statistics or related field or equivalent experience
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week, with total fiscal year 2024 sales of more than $83 billion. Lowe’s employs approximately 300,000 associates and operates over 1,700 home improvement stores, 530 branches and 130 distribution centers. Based in Mooresville, N.C., Lowe’s
supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Salary : $72,400 - $120,900