What are the responsibilities and job description for the Manager, Corporate Communications - Brand PR position at Lowes?
Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.
Your Impact
Lowe’s is committed to solving problems and fulfilling dreams for the home. As a Manager on the Brand Public Relations team, you’ll bring Lowe’s to the forefront of national and local conversations through strategic storytelling and breakthrough moments that drive headline-grabbing attention, shape perceptions and build lasting relationships with customers and communities through the power of earned media.
We are seeking a media relations powerhouse and strategic storyteller with a proven track record of securing needle-moving coverage of brand initiatives to join our team. This is a highly visible role at the heart of our brand — perfect for a PR professional who is equal parts creative, strategic and collaborative.
**Relocation assistance provided to those who qualify.**
What you will do
- Own and execute areas of the overarching PR strategy across consumer news, trade and lifestyle verticals to build consistent, strategic brand presence and maximize every brand moment.
- Develop and maintain strong relationships with key media contacts, journalists and content creators.
- Proactively secure earned media coverage through storytelling, press releases, pitches, product sampling and creative moments that are always within Lowe’s brand standards.
- Identify and drive brand-building opportunities for Marketing and Merchandising executives including awards, panels, events and earned thought leadership coverage.
- Manage reactive media inquiries and craft thoughtful responses, statements and talking points.
- Work with PR agency partners to track, measure and report on PR performance with a keen understanding and clear communication of the work’s impact on driving business results and brand equity.
- Collaborate with the brand marketing, social media and creative teams across Lowe’s to ensure messaging alignment and to capitalize on brand moments.
- Proactively spot trends, news moments and culture shifts and craft smart pitches that put Lowe’s at the center of that story.
- Anticipate and manage brand reputation by assisting in proactive and reactive crisis communications, crafting thoughtful, on-brand narratives across channels to protect the company’s reputation and align with business objectives.
Required Qualifications:
- Bachelor’s Degree in Strategic Communications, Public Relations, Journalism or related field
- 5-10 years of Public Relations experience (agency or in-house) with proven results in PR strategy, media relations and campaign execution
Preferred Qualifications:
- Master’s Degree in Strategic Communications, Public Relations, Journalism, or related field
- Agency AND in-house corporate experience
- Experience in retail marketing and/or operations
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.