What are the responsibilities and job description for the Dir-Talent Attraction & Strategic Programs position at Lowes?
Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.
Your Impact
The Director, Talent Attraction & Strategic Talent Programs leads the strategy and execution of Lowe’s enterprise-wide approach to attracting, engaging, and hiring top talent across all levels, with a particular emphasis on strategic talent pipelines and early career programs. This role brings together recruitment marketing, employer branding, and strategic talent programs—including university recruiting, internships, military hiring, and other emerging pipelines—into a cohesive talent attraction strategy.
This leader is responsible for advancing Lowe’s employer brand, overseeing recruitment marketing channels and campaigns, and developing scalable talent programs that build high-quality, diverse pipelines aligned with business needs. As a strategic partner to senior leadership, this role helps shape hiring strategies, elevate the candidate experience, and strengthen Lowe’s position as an employer of choice across key talent segments.
What You Will Do
Develop and execute an integrated talent attraction strategy that aligns recruitment marketing, employer branding, and strategic talent programs with business priorities.
Serve as a strategic advisor to business leaders, HR, and Talent Acquisition on workforce planning, talent pipelines, and market positioning.
Lead and evolve Lowe’s employer value proposition and recruitment marketing strategy, ensuring consistent messaging and brand positioning across all candidate touchpoints, including the careers site, social media, campaigns, content, and paid/owned/earned media.
Oversee creative direction, storytelling, vendors, tools, and budget to strengthen Lowe’s brand as an employer of choice and maximize ROI and performance.
Use data, market insights, competitive intelligence, and key performance metrics to refine strategies, improve outcomes, and drive data-informed decisions
Design and lead enterprise strategic talent programs including university recruiting, internships, military/veteran hiring, and other emerging or non-traditional talent pipelines aligned to business needs.
Build and manage external partnerships with universities, military organizations, and other programs to create sustainable talent pipelines and strengthen Lowe’s external brand presence.
Oversee internship and fellowship programs to ensure strong candidate experience, conversion rates, and business impact.
Establish scalable processes, tools, and technologies to support high-volume and strategic hiring needs while leading process improvements that enhance recruiting efficiency.
Partner across HRBPs, business leaders, DEI, marketing, community relations, government affairs, and Talent Acquisition teams to ensure an aligned and seamless talent attraction approach.
Lead and develop a high-performing team, building capability in strategic thinking, data analytics, and consultative partnership while fostering a culture of innovation, accountability, and continuous improvement.
Requirements / Qualifications
Education
Bachelor’s degree in Marketing, Communications, Human Resources, Business, or related field (or equivalent experience)
Experience
10 years of progressive experience in Talent Acquisition, Recruitment Marketing, HR, or related field
7 years of experience leading talent attraction, recruitment marketing, and/or early talent programs
5 years of experience managing and developing high-performing teams
Proven experience developing and executing employer brand and recruitment marketing strategies across multiple channels
Experience designing and leading early talent programs (university recruiting, internships, military/veteran hiring)
Experience managing complex, cross-functional initiatives across large organizations
Experience managing vendor relationships, external partnerships, and program budgets
Strong experience leveraging data, analytics, and insights to inform strategy and measure ROI
Preferred Experience
Experience in high-volume or enterprise-scale hiring environments
Experience building non-traditional and diverse talent pipelines
Experience partnering with marketing and community organizations
Experience with talent acquisition technologies (ATS, CRM, programmatic media, analytics tools)
Military recruiting or military service experience
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.