What are the responsibilities and job description for the Assistant Marketing Manager, Affiliate position at Lowes?
Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.
Your Impact
The Assistant Marketing Manager, Affiliate manages the strategic and operational execution of affiliate programs to drive measurable business outcomes that meet or exceed annual sales and ROI targets.
This role partners closely with internal teams and 3rd party agencies to translate enterprise marketing strategy and goals into effective campaign execution and management.
The Assistant Marketing Manager, Affiliate will collaborate with teams including Analytics, eCommerce, Finance, Merchandising, and Technology to drive progress in this channel. With a strong focus on performance, optimization, testing, and analytics, the Assistant Marketing Manager contributes to advancing and scaling Affiliate.
This person brings hands-on-keyboard experience in affiliate platforms and reporting; strong understanding of affiliate and performance-based marketing and metrics; and the ability to operate effectively in a fast-paced retail environment while influencing partners and contributing to team success.
What You Will Do
Support the execution of Affiliate strategy aligned to revenue, profitability, and customer growth goals
Collaborate cross-functionally (paid search, influencer team, finance, analytics, brand) for coordination on changes in investment; forecast; messaging; promos; etc.
Performance management
o Own weekly (at times, daily) performance and budget tracking vs expectations
o Weekly reporting and analysis for internal stakeholders; daily as needed
o Extract actionable insights for ongoing and future optimizations and strategy
o Contribute to regular post-mortem presentations
Agency management
o Evaluate recommendations and optimizations
o Tracking budget and results to ensure pacing to goals
o Serve as liaison between agency and internal creative for campaign assets and requirements
Internal operations
o Serve as the day-to-day partner for brand marketing to align on new programs; objectives; sharing results; etc.
o Collaborate with affiliate influencer team for alignment on overall strategy
o Own and maintain updates of internal documents and trackers
o Contribute to estimating business outcomes and investment during regular planning
o Work with brand and merchandising on weekly promos: new offers; updates; extensions
o Partner with agency, tech, and .com for tagging requests; product feeds; data integrations or discrepancies; etc.
Minimum Qualifications
Bachelor’s degree Business Administration, Merchandising, Marketing or relevant field or equivalent years of experience in lieu of education requirement, if applicable
4–6 years of experience in performance marketing/media
Strong grasp of performance metrics, drivers: their impact to business and how to apply them
Strong Affiliate-specific knowledge: attribution models; cookie/tracking mechanisms; pricing and commission
structures/models and how to evaluate them
3 years of hands-on experience with at least one major affiliate platform (Rakuten, Acceleration, Impact Radius,
Commission Junction, etc.)
Experience with analytics platforms (Adobe Analytics; GA4)
Strong analytical skills with the ability to interpret data and translate insights into action
Proven success in collaborating with internal/external teams
Preferred Skills/Education
- 1 Year Experience leading work at a retailer or CPG company
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.