Head of Paid Acquisiton

Here at Lower, we believe homeownership is the key to building wealth, and we’re making it easier and more accessible than ever. As a mission-driven fintech, we simplify the home-buying process through cutting-edge technology and a seamless customer experience. With tens of billions in funded home loans and top ratings on Trustpilot (4.8), Google (4.9), and Zillow (4.9), we’re a leader in the industry. But what truly sets us apart? Our people. Join us and be part of something bigger. Job Description: We’re looking for a performance marketing leader to build and scale the paid acquisition engine across Lower and Movoto. This is a pivotal role that sits at the intersection of marketing, sales, and data—owning the programs that drive qualified leads and power business growth. You’ll oversee a multi-channel mix that includes Paid Search, Lead Buying (digital live transfers), and Affiliate Marketing, while testing and launching new channels over time. You’ll manage a small but ambitious team and establish the systems, measurement frameworks, and vendor partnerships needed to scale efficiently. This is a builder role. You’ll roll up your sleeves, establish structure where it doesn’t exist, and help define what best-in-class acquisition looks like at a high-growth fintech. Location: Austin, TX, Columbus, OH, or Remote What You’ll Do Own paid acquisition strategy and execution across Lower and Movoto, driving high-quality lead generation through established and new paid channels. Oversee day-to-day channel management: spend pacing, KPI tracking, vendor performance, creative testing, and optimization. Budget allocation: make data-driven decisions to maximize ROI and pipeline impact, balancing efficiency with growth. Lead and grow the team: manage channel leads, hire and develop talent as we scale. Project prioritization: help the team identify the highest-leverage opportunities and focus on the work that will drive the greatest business impact—balancing short-term results with long-term capability building. Reporting and analytics: define and track key performance metrics; deliver actionable insights to senior leadership through weekly, and monthly reporting cadences. Affiliate program growth: expand our footprint with aggregators and direct partnerships, improving lead quality and cost structure. Channel expansion: build a roadmap for testing new channels (social, direct mail, display, partnerships), prioritizing based on scale potential and unit economics. Cross-functional collaboration: work closely with Sales, Product, and Data to align marketing capacity with sales capacity and close the feedback loop on lead quality. Vendor management: own relationships with lead providers and marketing technology vendors; evaluate new technologies to improve performance, automation, and insights. Who You Are 10 years of experience in performance marketing or paid acquisition, ideally within mortgage, fintech, proptech, or other high-intent lead-gen industries. Strong expertise in Paid Search (Google, Microsoft Ads) and lead buying ecosystems (aggregators, live transfers, affiliate networks). Proven track record of driving measurable growth and improving unit economics through disciplined experimentation and optimization. Analytical and data-driven: fluent in performance metrics, attribution, and funnel optimization. Hands-on operator with the strategic acumen to scale a team and systems as the business grows. Collaborative leader who thrives in cross-functional environments—comfortable working with Sales, Data, and Product to align on shared KPIs. Strong communicator who can distill complex performance narratives into actionable insights for executive stakeholders. Experience managing agencies, internal teams, and vendors. High integrity and ownership mindset; thrives in a fast-paced, entrepreneurial environment. Why Join Us Impact: You’ll shape how we acquire customers across Lower and Movoto, driving a direct impact on revenue and company growth. Autonomy: This is a rare opportunity to build the paid acquisition function from the ground up, backed by leadership that understands performance marketing’s strategic value. Growth: As we scale rapidly, you’ll have significant headroom to expand scope, budget, and team. Mission: Help more people achieve homeownership—one of the most important milestones in life. Lower provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Privacy Policy Here at Lower, we believe homeownership is the greatest wealth creator in America today. Our goal is to make homeownership accessible to more people. We also know the path to get there can be daunting; but it doesn’t need to be. As a mission-driven fintech, everything we do revolves around simplifying the home buying process. Through our growing family of companies and products, our team meets customers where they want to do business at every step of the journey. Lower has originated, underwritten, and funded tens of billions of dollars in home loans and offers an industry-leading customer experience with ratings of 4.8 on Trustpilot, 4.9 on Google, 4.9 on Zillow, and A from the Better Business Bureau. We innovate through technology, but our people are what sets us apart. Are you interested in a career at Lower but not sure what you're looking for? Click here to drop us your Resume and we can help find you a good fit on our team!