Marketing Specialist

This position is on site, not remote.

SUMMARY: Responsible for planning, creating, and executing engaging marketing content and campaigns to strengthen the Loving Air brand across digital and community channels. This position focuses on social media management, content creation, event coordination (including home shows and community events), and supporting internal and external communication efforts that align with the company’s mission and core values.

DUTIES AND RESPONSIBILITIES:

• Develops and implements marketing strategies to promote Loving Air’s HVAC services and membership programs.
• Creates engaging written, visual, and video content for social media platforms, website, email campaigns, and print materials.
• Manages social media presence across all major platforms (Facebook, Instagram, Google Business, Nextdoor, LinkedIn, etc.); monitors engagement and responds to customer interactions.
• Coordinates all aspects of marketing events such as home shows, community outreach programs, and sponsorship activities.
• Designs and manages promotional materials including flyers, banners, and branded giveaways.
• Collaborates with internal departments to gather photos, testimonials, and service stories for use in content marketing.
• Tracks marketing metrics and prepares reports on campaign performance, lead generation, and engagement growth.
• Manages relationships with external vendors and partners, including printers, event organizers, and advertising agencies.
• Updates and maintains company website content and blog posts with SEO best practices.
• Oversees digital ad campaigns in collaboration with external marketing partners (Google Ads, social media ads, etc.).
• Assists with coordination and promotion of internal company events and employee recognition initiatives.
• Represents Loving Air at marketing events and ensures brand presentation aligns with company standards.
• Upholds company core values: Sense of Urgency, Positive Attitude, Team Player, Willingness to Learn and Teach, Integrity.
• Represents company focus: To provide premier HVAC services to residential homeowners and faith-based organizations near where we live.
• Performs other related duties as assigned by management.

SUPERVISORY RESPONSIBILITIES:

This position has no direct supervisory responsibilities but may coordinate or oversee temporary event staff, photographers, or marketing interns as needed.

QUALIFICATIONS:

• Bachelor’s degree (B.A.) in Marketing, Communications, or related field, or equivalent combination of education and experience.
• 2 years of experience in marketing, social media management, or event coordination.
• Strong verbal and written communication skills.
• Proficient in Canva, Adobe Creative Suite, or similar content creation tools.
• Familiarity with social media scheduling and analytics tools (Meta Business Suite, Google Analytics, etc.).
• Excellent organizational and multitasking skills with attention to detail.
• Ability to work independently and collaboratively with cross-functional teams.
• ServiceTitan Marketing Pro experience preferred but not required.
• Photography and video editing skills a plus.
• Must be available to attend occasional weekend or evening events.

COMPETENCIES:

• Creativity & Innovation – Generates engaging, original ideas; adapts designs and messaging to fit multiple formats.
• Communication – Speaks and writes clearly and persuasively; tailors messages for diverse audiences.
• Project Management – Plans, coordinates, and executes campaigns from concept to completion.
• Customer Focus – Anticipates and meets the needs of internal and external customers.
• Adaptability – Responds well to changing priorities and evolving marketing trends.
• Teamwork – Collaborates effectively with technicians, office staff, and leadership to represent the brand consistently.
• Analytical Thinking – Measures results, tracks KPIs, and uses insights to improve performance.
• Professionalism – Represents Loving Air’s brand and values with integrity and enthusiasm.

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

• Frequently required to sit, talk, and use a computer.
• Occasionally required to stand or walk during events.
• Occasionally required to lift materials less than 25 pounds (e.g., banners, displays).
• Occasional weekend or evening work required for events and home shows.
• Typical environment includes office setting and on-site event venues.