What are the responsibilities and job description for the Manager of Fuel Strategy and Optimization (Oklahoma City, OK or Remote) position at Love's Travel Stops & Country Stores?
BASIC PURPOSE: The Manager of Fuel Strategy and Optimization is responsible for executing the company’s enterprise-wide gasoline strategy to drive volume, profitability, loyalty engagement, and competitive positioning. This role serves as the strategic connector between Operations, Marketing, Loyalty, and Retail Fuel Supply—translating complex data into clear, actionable direction. This role ensures organizational alignment, advanced analytics integration, and consistent execution to strengthen fuel performance across all markets.
MAJOR RESPONSIBILITIES:
- Lead the development and execution of the enterprise-wide gasoline strategy across all Districts and Divisions, ensuring execution from field leadership down to the store level.
- Translate complex analytics, elasticity insights, and competitive intelligence into actionable business strategies for field and corporate teams, including store-level application and adoption.
- Provide strategic recommendations to executive leadership on pricing, volume targets, GP$ potential, and long-term gas performance.
- Guide cross-functional teams to improve fuel volume, conversion, loyalty engagement, and competitive market position through operationally executable strategies.
- Monitor performance across all locations to identify trends, risks, execution gaps, and strategic opportunities.
- Adjust strategies proactively based on market volatility, competitive pressures, internal analytics, and field feedback.
- Refine pricing algorithms, elasticity models, and optimization tools.
- Strengthen our understanding of fuel conversion, market share, price perception, and guest loyalty through targeted, field-enabled initiatives.
- Integrate loyalty data, conversion insights, and customer behavior patterns into fuel strategy and promotions with clear store-level execution guidance.
- Provide demand-side insights to inform supply and logistics planning, pricing decisions, and fuel economics.
- Champion innovation through advanced analytics, pricing automation, enterprise test-and-learn programs, and continuous operational improvement.
- Lead enterprise-wide gas and loyalty tests, analyze results, and scale successful concepts systemwide with field and store execution readiness.
- Prepare and deliver strategic updates, insights, and performance reporting to Executive Leadership.
EDUCATION AND EXPERIENCE:
- Education:
- High School diploma or equivalent required
- Bachelor’s degree in Business preferred
- Experience:
- 2 years of multi-unit leadership experience
SKILLS AND PHYSICAL DEMANDS:
- Skills:
- Technical skills: High proficiency with Microsoft Office suite
- Soft Skills: Strong written and verbal communication, ability to work in ambiguous situations, resilience, attention to detail, workload management, organization, time management, and strong follow-up
- Typical Physical Demands:
- Prolonged sitting with occasional bending and stooping
- Occasional lifting of up to 25 pounds
- Manual dexterity sufficient to operate a computer keyboard and calculator
- Normal hearing and vision range required
- Occasional travel as necessary
Our Culture:
Fueling customers' journeys since 1964, innovation leads the way for this family-owned and operated business headquartered in Oklahoma City. With nearly 40,000 team members, travel stops are the core business along with products and services that provide value for professional drivers, fleets, traveling public, RVers, alternative energy and wholesale fuel customers. Giving back to communities and an inclusive workplace are hallmarks of the award-winning culture.
Love's is an Equal Opportunity Employer. Veterans encouraged to apply.