Influencer Relationship Marketing Associate

SoHo West / Hudson Square, New York City | Full-time | In-officeWere building the most loved hydration brand in the world.Be LOVE is building the future of hydration. Founded by Kurt Seidensticker (Founder of Vital Proteins, early investor in Ghost Energy and Koia) and Leslie Scofield (Toms, Aviator Nation, Summit Series), Be LOVE isnt just another beverage brandits a cultural movement for wellness, connection, and performance. Our balanced electrolyte drinks are made for everyone, every day, designed to help people feel their best. Our NYC office is the engine driving the brand forward.Were building a team of A-players across marketing, growth, and technologyand were looking for a team of Influencer Relationship Marketing Associates. Youll be the creative and operational engine of our Influencer/Creator Marketing programresponsible for sourcing, coaching, and managing the talent that will help scale Be LOVE into a generational beverage brand. From drafting airtight briefs to securing ad authorization and optimizing performance reads, you will be the key operational link between high-quality creator content and measurable business results, fueling our next phase of brand growth..Who You AreYou turn creator chaos into clean, on-time posts. You speak the platform, you think in checklists, and you keep receipts. You balance taste with targets and treat every booking like a mini-launch. You move fast, protect the brand, and make it easy for creators to win with Be LOVE.About The RoleBe LOVE is looking for a passionate and results-driven Influencer Marketing Associate to join our team. You will be instrumental in scaling our creator program, driving both brand awareness and measurable sales impact. This role requires a blend of creative coaching, strategic execution, and analytical reporting, working across organic and paid channels to make influencer marketing a key brand and business driver.The Impact You Will MakeYou will work directly with the Influencer Marketing Lead to shape the program's future by focusing on three core areas:Strategic Growth: Contribute to the master roadmap, playbook, and measurement plan to elevate influencer marketing into a top-tier acquisition and engagement channel for Be LOVE .Creative Excellence: Serve as the primary coach for our creator network, ensuring all content is best-in-class, aligns with brand values, and achieves campaign objectives.Performance Optimization: Own the monitoring and reporting of campaign performance (organic and paid), providing actionable insights to continuously optimize strategy, execution, and ROI.What You'll DoDevelop briefs & coach creators toward best-in-class contentReview and approve influencer concepts & creative to ensure content alignment with strategies as well as brand standards, mission, and values.Monitor, manage, and report on performance of organic & paid campaigns, including both performance-driven and awareness campaignsEnsure all contractual obligations are met and all campaigns are successfully launched.Optimize strategy and execution based on learningsPartner closely with Brand, Studio & Growth Marketing teams to leverage creators and their content as part of our campaigns & always-on brand momentsStay on top of trends, share case studies, and demonstrate thought -leadership across the organizationContinuously research and learn from other successful brands with a strong social media & influencer presence.Work with the Influencer Marketing Lead on the master roadmap, playbook and measurement plan to grow influencer marketing into a key brand & business driver, with measurable impact across reach & impressions, traffic & salesCreator Sourcing & Relationship BuildingSource, vet, and maintain a current roster of brand-relevant creators across all platforms, ensuring alignment on brand fit, audience quality, and rates.Initiate cold outreach and nurture relationships with potential and existing influencers and brand ambassadors to expand the Be LOVE social network.Act as a passionate brand evangelist, identifying and pitching new, inventive ways to promote Be LOVE products through the influencer network.Campaign Management & LogisticsDraft comprehensive and airtight briefs including objectives, hooks, claims, dos/donts, and full disclosure guidance.Negotiate packages, timelines, and usage rights, coordinating with internal teams (Brand, Studio) for asset creation and claim confirmation.Manage all product seeding and logistics, coordinating with the warehouse for product shipments and external vendors for custom gifted mailers.Issue and verify links, codes, and tracking pixels prior to launch to ensure accurate performance measurement.Reporting & OptimizationManage the end-to-end payment process, communication, and deliverable tracking for all influencer partnerships.Lead monthly reporting and KPI tracking utilizing platforms (GRIN, Tribe Dynamics, Lumanu) to log performance reads (e.g., CTR, CPA, GMV, save/share rate).Collect and secure usage/ad authorization (e.g., Spark Ads, allow listing) and hand off files to the Paid Media team for content boosting and retargeting.Maintain an active, up-to-date understanding of digital marketing knowledge and social media trends to inform and continuously improve execution.RequirementsWhat You BringBachelor degree in marketing or a related field13 years in influencer or creator ops at a brand or agency with hands-on bookingPlatform-native fluency across TikTok, Instagram, and YouTube and comfort in each back endTracker discipline with links, codes, IDs, rights windows, and clean namingFTC disclosure basics and working knowledge of claims safety and platform policiesClear written comms and creator bedside manner that gets to yes without dramaStrong organization under weekly keep-pause-scale cadences with Buyers and PerformanceCuriosity for culture and the ability to spot formats before they peakYou are social, outgoing, personable and friendlyIn your spare time, you always find yourself scouting new people to follow on Instagram or are out and about making new connections with like-minded individualsYou celebrate your success, and the success of the team even moreMust have strong business acumen and entrepreneurial spiritWhat Really Matters:Love turning a messy DM thread into an on-time post that performsCan fix a caption, a link, or a disclosure in minutes, not daysKeep calm calendars and cleaner spreadsheets when volume spikesWrite briefs creators actually use and enjoySee small process fixes that make the whole pipeline fasterTech Stack You Might TouchTikTok Creator Marketplace, Instagram Creator Marketplace, YouTube StudioGoogle Sheets, Notion, Slack, AirtableGrin or Captiv8 or impact.com for tracking and payoutsUTM builders, link trackers, and drive folders for assetsFrame.io and basic edit tools for cuts and timestampsWhat Really MattersOn-time creator posts on creator handles with clean links and disclosuresRights and ad authorization secured for boosts with audit-ready recordsA steady feed of brief-ready creators and formats the team can book fastWeekly inputs that help the team decide what to keep, pause, and scaleProof you can move volume without sacrificing brand safety or paceHelpful DegreesMarketing, Communications, Journalism, Media, or related fields welcomeequivalent experience works if your tracker and results tell the story.BenefitsComprehensive medical, dental, vision, FSA/HSA, commuter benefits; 401(k) with dollar-for-dollar match; life & disability; monthly wellness and connectivity stipends.This is an in-office role in SoHo West / Hudson Square, NYCfive days a week. We move fast together.