What are the responsibilities and job description for the Media Executive position at Louisville Urban League (LUL)?
Job Summary/Description
WXIX has an exciting opportunity for a New Business Multimedia Consultant to join our Sales team! We provide the culture, tools, and environment for you to achieve unlimited success. This challenging and rewarding position will be responsible for the development of new business partnerships, including local station initiatives and digital advertising sales.
Duties/Responsibilities Include, But Are Not Limited To
WXIX has an exciting opportunity for a New Business Multimedia Consultant to join our Sales team! We provide the culture, tools, and environment for you to achieve unlimited success. This challenging and rewarding position will be responsible for the development of new business partnerships, including local station initiatives and digital advertising sales.
Duties/Responsibilities Include, But Are Not Limited To
- Create a strategic business plan with the manager to meet and exceed all revenue goals and targets on a monthly, quarterly, and annual basis.
- Develop advertising solutions for new customers that deliver results to their customers.
- Up-sell customers by providing proof of performance and solid results.
- Work target accounts in the pipeline at all times. Replenish as these accounts emerge.
- Conduct needs analysis and account reviews to uncover customers’ needs.
- Able to demonstrate product knowledge and value to their customers.
- Able to explain the benefits of Digital (SEM, SEO, Social, Display) and its integration with TV, in tandem with digital personnel.
- Effectively negotiate with customers to meet a winning return on investment.
- Collaborate with Traffic Manager to provide timely and accurate traffic instructions; conduct account maintenance, including make-goods posts, and aging/collections.
- Create and deliver formal written and verbal presentations to clients.
- Use CRM (Matrix) to manage day-to-day activity, build a pipeline, and ensure execution.
- Use the CRM (Matrix) tool for projections, weekly.
- Excellent communication and customer service skills.
- Knowledgeable in Microsoft Office suite, such as Excel, PowerPoint, and Word (preferred, not required).
- Team player who can produce quality results and work with a variety of internal and external personalities.
- Candidate should be creative, flexible, and able to adapt to industry change.
- Strong organizational skills and the ability to work effectively in a fast-paced, deadline-driven environment.
