What are the responsibilities and job description for the Senior Director, Strategy & Performance position at Loudr Agency?
SENIOR DIRECTOR, STRATEGY & PERFORMANCE
ABOUT
At Loudr, we’re building more than a creative agency; we're building a team where creativity and clarity thrive together. We believe the best ideas come from collaboration, curiosity, and care for our work, our clients, and each other. Our values of Communication, Dedicated, Tenacious, Versatility and We are Loudr guide how we show up every day: we lead with empathy, communicate with transparency, think boldly, and follow through with purpose.
If you’re someone who blends creative vision with real-world execution, who can spot a cultural moment, shape it into a story, and lead a team to bring it to life this is your seat.
SEAT DESCRIPTION
Functions
Agency & Client Strategy Leadership
- Shape and reinforce Loudr’s strategic positioning as a growth partner, not a tactical vendor.
- Lead high-impact client strategy engagements across brand, content, demand, and performance.
- Own full-funnel growth strategies, GTM frameworks, and long-term account roadmaps.
- Translate strategy into operating models, workflows, and execution plans clients can actually run.
- Ensure Loudr’s strategic POV is consistently reflected across pitches, proposals, content, and client engagements.
Creative & Media Integration
- Unify creative and paid media into a single system.
- Ensure media insights inform creative development — and creative insights improve performance.
- Establish shared frameworks, language, and success metrics across Strategy, Media, and Creative.
- Raise the bar for work that is both creatively distinctive and commercially effective.
- Performance, Measurement & Optimization
- Own performance outcomes across key accounts (ROAS, revenue, pipeline, lead quality etc.).
- Guide forecasting, pacing, budget allocation, channel mix, and opportunity modeling.
- Ensure performance insights are clear, actionable, and tied directly to client objectives.
- Balance long-term building with near-term performance impact.
AI-Forward Innovation & Systems
- Champion the adoption of Loudr’s AI ecosystem (including internal tools like LVIS) across Strategy, Media, and Creative.
- Collaborate to Build AI-driven workflows for:Competitive intelligence
- Audience research & segmentation
- Forecasting & modeling
- Creative testing & iteration
- Reporting & insights
- Train teams on safe, effective AI usage and governance.
- Identify, test, and integrate emerging AI marketing tools.
- Codify repeatable playbooks, frameworks, and processes that scale Loudr’s best thinking.
Growth, New Business & Service Expansion
- Elevate Loudr’s new business narrative, pitch strategy, and qualification process.
- Lead or support high-stakes pitches and expansion conversations.
- Identify opportunities to expand services based on client needs and market demand.
- Partner with leadership to design and operationalize new offerings.
People-First Leadership & Alignment
- Lead, mentor, and develop senior strategists, media leaders, and creative partners.
- Drive clarity through role definition, goal alignment, and performance expectations.
- Conduct 1:1s, quarterly conversations, and development planning.
- Foster a culture of accountability, curiosity, collaboration, and creative ambition.
- Act as a visible, trusted leader internally and with senior client stakeholders.
Cross-Functional Collaboration
- Partner closely with:Creative: content, messaging, and brand expression
- Media: performance strategy, optimization, and insights
- Web/SEO: CRO, UX, and site performance
- Accounts: forecasting, client experience, and growth planning
- Finance: budget planning and ROI measurement
- Data: dashboards, attribution, and data infrastructure
What you have
- 8–10 years in strategy, performance marketing, or growth leadership (agency experience required).
- Proven ability to operationalize strategy into scalable systems and frameworks.
- Experience integrating creative, content, media, and performance disciplines.
- Strong background in paid media, analytics, attribution, and full-funnel strategy.
- Demonstrated leadership of high-performing teams.
- Executive presence with strong communication and client-facing skills.
- Experience with AI marketing tools and automated workflows strongly preferred.
- EOS familiarity is a plus.