Business Development Representative/ Dir

Position Summary:
Lotus Behavioral Health, a nonprofit adolescent residential treatment center located just outside Orlando, is seeking a dynamic and results-driven Business Development Representative: to expand awareness of our program, generate qualified referrals, and drive admissions. This individual will be responsible for cultivating relationships with referral sources across Florida—including therapists, hospitals, school professionals, EAPs, and insurance brokers—with a focus on adolescents struggling with substance use and co-occurring mental health challenges.
This position plays a critical role in ensuring access to treatment for youth by driving outreach efforts, documenting activity in our CRM, and supporting the admissions team through qualified lead generation.

Primary Responsibilities:
Referral Development & Admissions Conversion (50%):

• Proactively generate qualified referrals: of adolescents (ages 13–17) with primary substance use diagnoses and commercial insurance (e.g., BCBS, United, Cigna, Aetna, Oscar, Tricare).
• Achieve monthly performance targets of:
  • 20–30 qualified referrals:
  • 5 admissions: directly attributed to outreach efforts
• Track referral outcomes and collaborate closely with admissions staff to ensure seamless intake.
• Maintain strong understanding of program offerings, insurance contracts, and admission criteria.

Relationship Management (30%):

• Build and maintain strategic relationships with a wide network of providers, hospitals, schools, and agencies.
• Conduct regular outreach including in-person meetings, virtual presentations, lunch-and-learns, and follow-up calls.
• Maintain a regular cadence of 20 meaningful contacts: per month with current and prospective referral sources.
• Serve as the primary point of contact for assigned accounts and referral partners.

CRM Documentation & Reporting (20%):

• Accurately log all outreach activity, referral details, and partner communications in the CRM system within 48 hours.
• Maintain up-to-date records for tracking relationship history, referral source trends, and conversion metrics.
• Participate in weekly admissions and marketing huddles to report progress and align on strategy.
• Support strategic planning through trend identification and data-informed recommendations.

Qualifications:

• Bachelor’s degree in Marketing, Business, Behavioral Health, or related field (or equivalent experience)
• Minimum of 2 years of experience in business development, outreach, or admissions—preferably in behavioral health or healthcare
• Proven success in referral generation and sales-oriented relationship development
• Strong understanding of substance use disorders, adolescent treatment models, and insurance-based care
• Exceptional communication, presentation, and interpersonal skills
• Proficiency in CRM systems (e.g., Salesforce, Kipu, HubSpot) and Microsoft Office Suite
• Ability to travel regionally throughout Florida up to 50% of the time

Preferred Traits:

• Goal-oriented and self-motivated with a clear drive for results
• Organized, detail-oriented, and accountable in documentation and follow-through
• Skilled at building trust quickly and managing long-term partnerships
• Passionate about improving outcomes for youth and families impacted by addiction

Compensation & Benefits:

• Competitive salary based on experience
• Performance-based bonus opportunities
• Medical, dental, and vision insurance
• 401(k) with employer match
• Paid time off and holidays

CORE COMPETENCIES :

• People – Passionately believes in people and embraces diversity
• Integrity- Does the right thing even when no one is looking
• Learning -Challenges old paradigms with critical thinking, curiosity and creativity
• Accountability – Sets an intentional culture of personal responsibility; believes everyone carries the load
• Relationships – Serves colleagues and consumers with love, empathy and compassion.

ADA Physical Requirements:

• Must be able to sit, stand, and walk: throughout the day.
• Must be able to lift and carry up to 20 pounds: (e.g., marketing materials, display boards).
• Must be able to drive and travel: locally and occasionally overnight.
• Must be able to operate a computer and telephone: for extended periods.
• Must be able to communicate clearly: both in person and via phone/email.