What are the responsibilities and job description for the Content Director position at Lotus AI?
Content Director — Lotus AI (Los Angeles)
About Lotus
Lotus is building the future of primary care with AI, backed by Kleiner Perkins and CRV. We've found real product market fit and are growing fast, combining clinical rigor with a product experience that actually feels human. Now we're building out the team to match that momentum, and the people we hire now will shape what Lotus looks and feels like for years to come.
The Role
We're looking for the brains behind every video we make.
You own content strategy and production end to end: you pick the stories worth telling (patient successes, our doctors, our founder), you build the programs and calendars behind them, and you run the shoots that bring them to life. You used to be the maker, and you still can be when it counts, but now you direct. You've built content that actually gained traction: viral formats, repeatable series, founder or personality-driven programs, and you have the numbers to prove it.
Your range runs from social-first formats to cinematic brand pieces. You understand hooks, retention, and why a video actually works, not just how to make it look good.
This is a founding role on our new LA office team. You'll set the tone for how Lotus tells stories from day one.
What we're looking for
Produced content with real, provable traction: viral formats, repeatable series, founder or personality-driven programs, backed by numbers
Strategy and execution both: can shoot and edit well enough to ship a piece solo, even as you shift into directing
Range across social-first content and cinematic brand work, with social performance as the baseline
A sharp read on audience psychology: hooks, retention, and why a video works, not just how it looks
A contractor network you can activate fast, crewing a shoot on short notice
A track record of doing more with less budget than most teams manage with far more
If this is you, we want to talk.