What are the responsibilities and job description for the Retail Store Manager position at Lot22 Olive Oil?
STORE MANAGER JOB DESCRIPTION
This position reports to the Regional Manager
Position Summary:
The Store Manager is responsible for the overall sales, profitability, customer service, visual strategies, operations, and inventory management for an assigned location. The Store Manager supervises and motivates the store team, providing inspiration to drive sales and exceed customer service expectation through coaching, providing effective feedback, reward, and recognizing accomplishments. Store Managers must promote a fun and positive work environment that allows for open communication, exceptional customer service, and inspires creativity.
Essential Job Responsibilities and Accountabilities:
The store manager models the Lot22 customer service experience (CREATE) by consistently performing and leading by example. The manager coaches their staff on how to engage with customers by enforcing the sales guidelines.
CREATE - SALE GUIDLINES
- CONNECT with every customer with a genuine and friendly greeting. If they are new customers, provide an introduction to shop concept and shop layout. Every customer deserves acknowledgment with a warm invite, whether they are returning customers or new.
- RESPOND to customer’s immediate needs or ask open-ended questions and engage them in product related conversations.
- EXPLORE your customer’s needs by providing samples and suggesting pairings. Establish the customer’s flavor profile using the flavor categories: Spicy, Savory/Herb, Sweet, or Citrus.
- ADD relevant products to the conversation. Make suggestions that fit the customer’s flavor profile. Bundle and pair.
- THANK every customer regardless of purchase or not. Every customer deserves this recognition for entering and exploring any of our establishments.
- EMPOWER customers to use their new food products by providing recipe cards, personal recipe suggestions, requesting feedback when they return, asking them for input on products. Any technique to make the customer feel valued and respected builds customer loyalty.
- Knowledgeable and proficient in technology in order to accurately and efficiently process customer transactions professionally and in compliance with company policy; sales, returns, gift certificates, special orders, etc.
- Manages store operations and visual merchandising standards to ensure seamless product flow that places related products close together. Create an inviting atmosphere and creative space that peaks customers curiosity and makes the store experience memorable.
- Resolve customer service-related issues using good business judgment and elevating as needed to the Regional Manager. All attempts should be made to flip the negative dissatisfactory experience and create a positive outcome.
Inspire Customers Through Impressive Product Knowledge:
- Inspire and educate our customers and staff about Lot22’s unique product offerings through product nutritional facts, historical/production relevance, exclusive local products.
- Demonstrate, model and coach consistent selling behaviors that inspire our customers towards a greater connection with our products and their home cooked meals to achieve company goals.
- Understand customer’s needs and food goals to create meaningful suggestions for additional purchases to achieve company goals.
- Completes all required training on products and have a clear understanding of all available tools and resources to enhance the selling experience.
Drives Sales Through Key Performance Indicators and Manager on Duty Leadership:
- Utilize and analyze Shopify reporting to drive stores sales. Such as: showcasing popular items, nominate slow selling items for sales or other gift bundles, and discontinuation of items not selling.
- Demonstrate and hold staff accountable to consistent selling behaviors that inspire our customers towards a greater connection with our products.
- Sells the benefits associated with capturing email addresses in our customer rewards program.
- Utilizes key reporting tools (Inventory/Sales Reports) to drive business and implement plans to improve store sales performance.
- Act as Manager on Duty with Hand-On approach. The store manager should lead by example and always be present for both customer service and staff, while working at the shop.
- Take ownership of all operational store functions by setting up for success through planning, goal setting, and communication.
- Motivate the team to work together to achieve goals by coaching to reinforce positive behavior and challenge negative behavior.
Execute Consistent Operational Duties:
- Manage product integrity process and ensure that each store associate is trained and compliant with all olive oil/balsamic inventory management and processes.
- Consistently execute quality inventory practices with receiving/storage, restocking, transfers, and managing inventory discrepancies and negative on hands.
- Execute accurate and detailed in store/product cycle counts and inventories as planned and communicated on scheduled weekly days.
- Maintain store cleanliness and compliance according to the store’s county health regulations.
- Responsible to communicate daily the company/store objectives to store teams through consistent structured communication process.
- Manage training, communication and continued awareness of all policy and procedures including safety and maintenance to ensure compliance and acceptable store operational audit results.
Recruit/Hire/Train and Develop Top Talent in Stores:
- Actively assist in the hiring process for store sales associate open positions. This requires the manager to filter through applicant resumes and seek the best suited candidate for their particular store. Manager will also conduct initial interview to vet the appropriate talent and provide their professional, intuitive opinion.
- Manager is responsible for on-boarding the new hire, including providing Lot22 company forms/documents, tax forms, direct deposit form, etc.
- Manager should be the first impression during the first few weeks of in-store training for new hires. All initial training techniques and introductions should be presented by the manager, then allow the new hire to develop their own unique sales style and methods.
- Responsible to ensure that all associates are current and up to date with product knowledge, product use, and related product market application.
- Must assist in staff management needs, including administration of the 90- day and annual performance appraisal process.
Requirements:
- Minimum of 1 year of progressive responsibility in retail store operations, with successful and progressive specialty store responsibility.
- Outstanding leadership skills. Inspiring interpersonal effectiveness to lead a team, train talent and effect change. Able to balance the need of delivering a creative experience, and a profitable result. Willing and able to be a “doer”.
- A visual merchandising eye for current trends, color, inspiration and creativity. Demonstrated passion for the Lot22 brand and its products.
- Solid time management organization and focus on ability to prioritize and multi-task, with attention to detail.
- Required to work a flexible schedule to meet the needs of the business, which will require event nights and weekend shifts. The manager schedule must include 2 mandatory Saturday shifts per month.
- Ability to effectively maneuver around sales floor and stockroom. May include repetitive bending, prolonged standing, twisting, and lifting of up to 30 pounds.
- Develop and maintain a schedule for employees and promotions centered on holiday sales and other cycles, while adhering to work hour budget cap.
- Seek ways to better promote the store, the product line and service within the store.
- Maintain proper inventory levels and provide weekly inventory report on all shop items. Must also update POS stock based on physical inventory count to ensure accurate stocking/availability. Inventory duties include monthly order request for Mill Press.
- Mandatory attendance and active participation in a weekly manager meeting.
Job Type: Full-time
Pay: $34,000.00 - $37,000.00 per year
Benefits:
- Employee discount
- Retirement plan
Experience level:
- 1 year
Shift:
- 8 hour shift
Weekly day range:
- Monday to Friday
- Rotating weekends
Ability to commute/relocate:
- Redlands, CA 92373: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Customer service: 1 year (Preferred)
Work Location: One location
Salary : $34,000 - $37,000