What are the responsibilities and job description for the Digital Marketing Specialist position at Los Angeles Sparks?
The 3-time WNBA Champion Los Angeles Sparks are seeking a Digital Marketing Specialist to support the organization’s digital strategy across email/CRM, website management, paid media, analytics, and fan engagement initiatives. This role plays a key part in elevating the Sparks’ digital presence and driving revenue across ticketing, merchandise, community programs, and organizational initiatives. The position works closely with Sales, Partnerships, Community, and Marketing & Communications to ensure cohesive digital execution aligned with the Sparks’ brand. This position reports to the Director, Integrated Marketing & Content.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Email & CRM Marketing
- Build, schedule, write, and deploy email campaigns and automated journeys supporting ticket sales, membership, game promotions, community initiatives, and management and creation of Sparks newsletters
- Manage CRM segmentation, list management, and database upkeep to ensure accurate targeting and strong deliverability
- Monitor campaign performance and share insights to improve engagement, personalization, and conversion
- Support survey creation, distribution, and reporting; drive data collection efforts for fan feedback and Sparks database health
Website Management
- Manage day-to-day updates to the Sparks' website, ensuring accurate, timely, and compelling content to reflect organizational priorities
- Collaborate with internal departments to update, optimize, and maintain web pages
- Coordinate with the league’s digital team to ensure compliance with WNBA standards and best practices in working with staying ahead of trends
- Track website analytics and recommend improvements to content structure, navigation, and user experience
Paid Digital Media & Advertising Support
- Place, traffic, and monitor paid advertising campaigns including social media campaigns across Meta, Google, YouTube, and other digital channels
- Coordinate creative asset needs with internal content and design teams
- Tracks spend, pacing, and performance metrics to support campaign optimization
- Work with advertisers to traffic assets; manage broadcast marketing assets and ensure timely delivery of ticket sales and marketing messaging
Digital Analytics & Reporting
- Compile monthly and campaign-based performance reports across email, websites, paid media, and fan engagement platforms
- Analyze results and identify opportunities for improved targeting, messaging, and performance
- Support measurement of integrated campaigns, theme nights, and partner activations
Cross-Functional Marketing Support
- Support Integrated Marketing with digital deliverables for season launches, theme nights, community events, jersey releases, and WNBA initiatives
- Work closely with Partnerships to schedule and track digital partner obligations across email, web, and paid media
- Collaborate with Community Relations and Game Entertainment department to promote Sparks programs and community-facing content
- Support organizational initiatives and other duties as assigned
General Digital Operations
- Maintain organized digital content calendars aligned with Sparks marketing priorities
- Assist with operational needs related to CMS, CRM/email platforms, and digital marketing technology tools
- Stay informed on digital trends, WNBA updates, platform changes, and fan engagement best practices to introduce ideas for Sparks digital strategy
KNOWLEDGE, SKILLS AND ABILITIES:
- Experience in digital marketing, email/CRM, paid media, or website management
- Ability to compose marketing copy for newsletters, reads, and in-game assets clearly and concisely
- Familiarity with Salesforce Marketing Cloud, Google Analytics, website CMS tools, and digital advertising platforms
- Familiarity with AXS and other ticketing platforms
- Strong attention to detail, proactive mindset, organizational skills, and ability to manage multiple projects in a fast-paced environment
- Strong written and verbal communication skills
MINIMUM REQUIREMENTS:
- Bachelor’s degree from an accredited college/university in Marketing, Business Communications, PR preferred or related field
- 2–5 years of experience in digital marketing, email/CRM, paid media, or website management
PREFERRED:
- Passion for women’s sports, basketball, and community engagement
- Experience within sports/entertainment digital ecosystems or familiarity with WNBA/NBA platforms preferred
- Sports team or league experience preferred
- Strong familiarity with Los Angeles market
WORKING CONDITIONS:
- Ability to work flexible hours, including evenings, weekends, and holidays as required
- Available to work on-site for Sparks home games and events, including late hours and non-standard business times.
- Must be willing to relocate to Los Angeles, CA.
Compensation commensurate with experience; minimum starting salary $70,000
This job description in no way states or implies that these are the only duties to be performed by the employee in this position. It is not intended to give all the details or a step-by-step account of the way each procedure or task is performed. The incumbent is expected to perform other duties necessary for the effective operation of the department.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform critical job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Salary : $70