Assisted Living Sales Director

Assisted Living Sales Director | Lorien Elkridge

Lorien Elkridge is seeking an experienced and compassionate Assisted Living Sales Director to drive occupancy growth while guiding seniors and their families through a thoughtful, consultative sales process.

This role is ideal for a relationship‑driven sales professional with senior living or healthcare sales experience who is passionate about making a meaningful difference. As the Assisted Living Sales Director, you will manage the full sales cycle—from first inquiry through move‑in—while building strong referral relationships and increasing community awareness throughout the Columbia, MD market.

Schedule

• Full-time, 40 hours per week
• Weekend availability as needed

Compensation & Benefits

• Base Salary: $60,000–$65,000 (salaried)
• Uncapped commission potential — total earnings of $100,000
• Paid Vacation, Sick, and Personal Days
• Paid Holidays
• Medical, Dental, and Vision Insurance
• HRA and FSA
• Employee Assistance Program (EAP)
• 401(k) with 50% employer match
• Tuition Assistance

Key Responsibilities

• Conduct community tours for prospective residents, families, and referral partners
• Guide prospects through the assisted living sales process from inquiry to move‑in
• Build and maintain strong referral relationships to support admissions and census growth
• Monitor occupancy levels and apartment availability
• Achieve occupancy goals and support annual budget projections
• Review community philosophy, policies, procedures, and residency agreements
• Coordinate admissions paperwork and move‑in logistics
• Maintain accurate CRM documentation and lead tracking
• Ensure timely follow‑up on all phone, CRM, and internet‑based leads
• Plan and execute internal and external marketing initiatives
• Engage in consistent external business development efforts within the local market

Qualifications

• Prior experience in assisted living sales, senior living sales, or healthcare sales
• Memory care sales experience preferred
• Strong customer service mindset with empathy for seniors and families
• Proven success meeting or exceeding sales and occupancy goals
• Excellent verbal and written communication skills
• Knowledge of senior living regulations and admission processes
• Proficiency with CRM systems and marketing tools
• Experience with external business development and referral outreach

Welcome to Lorien Elkridge, one of the best-rated nursing homes in the region, as recognized by U.S. News & World Report and The Baltimore Sun. We’re proud to be Lorien’s newest five-star community in Howard County, ideally located just off Rt. 100 and easily accessible from Anne Arundel and Montgomery counties.

Our vibrant team provides exceptional care across a full continuum of services, including:

• Skilled Nursing
• Assisted Living
• Sub-Acute Rehabilitation
• Outpatient Therapy

At Lorien Elkridge, you’ll find a workplace where energy, compassion, and innovation come together — where both residents and team members thrive in a positive, uplifting environment.

Come be part of a community that truly lives the Lorien mission: Care Forward.

Award-Winning Care: Proudly recognized as “Best Assisted Living” and “Best Retirement Community” by The Daily Record's Reader Rankings.

Lorien Health Services is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, or protected Veteran status.

Job Type: Full-time

Pay: $60,000.00 - $65,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Experience:

• Assisted Living Sales: 4 years (Required)
• Assisted Living Facility: 4 years (Required)
• Assisted Living Marketing: 4 years (Required)

Work Location: In person

Salary : $60,000 - $65,000