Content and Communications Manager | Full Time Year Round

Overview

A skilled writer and creative thinker who serves as the editorial voice of Loon Mountain Resort. This role is ideal for a highly motivated self-starter— someone who takes pride in producing aligned content across marketing channels. Responsible for creating and managing high-quality written content including website copy, email campaigns, social captions, press releases, and internal communications, while ensuring consistent brand messaging and tone. Partners with the vice president of marketing on four-season communication and content strategy. Serves as a PR representative and resort spokesperson, managing media relations and coordinating press visits. Responsible for timely online content updates and mountain conditions reporting function.

Responsibilities

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Leads Resort Writing, Content, And Company Communications

• Primary writer for resort marketing channels, producing website copy, blog posts, press releases, social media copy, and guest-facing and internal communications
• Develops and executes a content calendar that supports resort programming, promotions, and storytelling
• Manages internal company communications, including departmental announcements, and cross-functional messaging in partnership with resort leadership
• Owns and maintains the resort’s voice and brand writing standards, ensuring consistent tone, style, and messaging across communication channels
  
  

DEVELOPS AND MANAGES INTEGRATED COMMUNICATIONS PLAN

• Responsible for creation, management and execution of an integrated communications plan spanning content, company messaging, and public relations
• Manages proactive PR outreach and media relations, including story development and press release distribution, using PR management software
• Responds to media requests in a timely and efficient manner
• Coordinates on-site media visits and serves as resort spokesperson, including on-camera interviews
• Monitors resort exposure in stories, forums, non-brand blogs, and social media
• Tracks and measures communications performance, including content engagement, earned media exposure, and PR outcomes, using analytics and PR management software
• Works with VP of Marketing to update, maintain and execute resort Emergency Communications Plan as needed
• Attends media events as needed
  
  

CREATES AND EXECUTES SOCIAL CONTENT PLAN TO MEET RESORT GOALS

• Understands social media goals for the resort (branding/awareness, building community, guest service, product and service development)
• Brings resort brand to life with a strong, consistent presence across targeted social media channels
• Tracks defined social media metrics and reports on performance against goals
  
  

RESPONSIBLE FOR TIMELY AND CONSISTENT ONLINE CONTENT MANAGEMENT

• Works with Website & Database Manager for regular and timely updates of web content including photography, video, and media resources
• Writes, deploys, and maintains mountain conditions reporting to ensure timely and accurate dissemination of information across channels
  
  

CREATE AND DEPLOY DIGITAL IMAGE ASSETS

• Captures photo and video content for use across resort channels
• Organizes and maintains digital asset library to ensure easy access for users
• Responsible for resort photo and video equipment
  
  

Other duties as assigned.

Responsibilities To Safety

• Protect the safety of self, co-workers, and Loon Mountain Resort guests at all times.
• Report any potentially harmful equipment or situations to the immediate supervisor without delay.
• Report accidents and incidents at once to immediate supervisor.
• Follow all company and department safety policies and procedures.
• Operate equipment in a safe manner that will not lead to injury of yourself or others.
• Drive in accordance with the law and Loon Mountain Resort policies.
  
  

Supervisory Responsibilities

Supervises two roles (Marketing Coordinator and Content Coordinator) to ensure digital content and mountain conditions reporting is produced efficiently, on time and on brand during the winter season.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

EDUCATION And/or EXPERIENCE

Bachelor of Arts in English, Journalism, Communications, or a related field preferred; a minimum of two years of professional writing and marketing experience required. Exceptional writing, editing, and storytelling skills are essential — candidates should be prepared to provide a writing portfolio. The ideal candidate is a creative thinker who approaches content with a detail-obsessed mindset and the drive of a highly motivated self-starter. Strong verbal communication skills; knowledge of digital and social channels and the ability to work with multiple departments, groups and people is required. Basic working knowledge of the Adobe Creative Cloud suite of applications, website content management platforms, email service providers, and Microsoft application proficiency required. Resort experience, digital media expertise and basic video shooting & editing are a plus. Advanced ability to ski or snowboard is required for this position.