What are the responsibilities and job description for the Longwood Hockey Marketing Social Media Intern position at Longwood Hockey?
Position Title: Longwood Hockey Marketing & Social Media Intern
Reports To: Marketing Manager
Department: Hockey
Location: West Palm Beach & Palm Beach Gardens, FL
Position Type: Unpaid internship with the opportunity to grow into paid internship and/or full-time employment based on performance and cultural fit
About Longwood Hockey
Longwood Hockey is a growing South Florida hockey organization that is home to the Florida Surf, Florida Wave, and Palm Beach Breakers Youth Hockey Organizations. Longwood Hockey also works in conjunction with the Palm Beach North Athletic Facilities (PBNAF) in the development of a new state-of-the-art, two-sheet ice hockey facility in Palm Beach Gardens.
Our hockey alumni include 39 NHL players, 7 first-round NHL Draft picks, and more than 100 NCAA Division I players. Building on that tradition, our mission is to elevate the hockey landscape in South Florida by creating more opportunities for athletes of all ages and skill levels from elite players pursuing the highest levels of competition to families and individuals discovering hockey for the first time.
Position Overview
Longwood Hockey is seeking a creative, energetic, and sports-minded Marketing & Social Media Intern to help build the brand, promote our programs, and tell the story of our growing hockey community.
This is a hands-on sports marketing internship designed for an individual interested in social media, digital marketing, content creation, communications, photography, videography, or event marketing.
The intern will work closely with the marketing and operations teams and will have the opportunity to capture and create content surrounding youth hockey, practices, games, tournaments, camps, clinics, special events, athletes, coaches, and the development of the new Palm Ice Arena.
Key Responsibilities
Create engaging social media content for Instagram, TikTok, Facebook, and other digital platforms.- Capture high-quality photos and video of practices, games, tournaments, camps, clinics, events, and rink activities.
- Develop and assist with short-form video content, including Reels, TikToks, interviews, highlights, and behind-the-scenes features.
- Assist in developing and maintaining weekly and monthly social media content calendars.
- Write compelling captions, promotional copy, announcements, and other marketing materials.
- Interview players, coaches, parents, instructors, alumni, staff, and special guests.
- Promote hockey leagues, camps, clinics, tournaments, Learn-to-Skate programs, special events, and community initiatives.
- Help tell the story of the Longwood Hockey organizations and their athletes through compelling digital content.
- Develop content highlighting the construction, development, and future of the new Palm Ice Arena.
- Assist with promotional campaigns, community outreach, sponsorship activations, and special marketing initiatives.
- Monitor social media trends and identify creative opportunities to increase engagement and brand awareness.
- Track basic social media performance metrics and assist in evaluating content performance.
- Maintain a consistent and professional brand voice across social media and marketing channels.
- Assist with additional marketing, communications, and content projects as assigned.
Ideal Candidate
The ideal candidate is a creative self-starter who loves sports, enjoys creating content, and wants real-world experience in the sports business industry.
Candidates should be:
Passionate about hockey, sports, or the sports entertainment industry.- Creative, energetic, and comfortable developing new content ideas.
- Familiar with Instagram, TikTok, Facebook, and other social media platforms.
- Comfortable taking photos and video in a fast-paced sports environment.
- Strong in written and verbal communication.
- Organized, dependable, and capable of managing multiple projects.
- Comfortable working independently while also collaborating with a team.
- Professional and comfortable interacting with athletes, coaches, parents, staff, and guests.
- Interested in sports marketing, digital media, communications, branding, or event marketing.
- Willing to work evenings and weekends when required for games, tournaments, events, and other programming.
Preferred but not required:
Experience with Canva, Adobe Creative Suite, CapCut, Adobe Premiere Pro, or similar creative software.- Photography or videography experience.
- Video editing experience.
- Graphic design experience.
- Social media management experience.
- Experience creating Reels, TikToks, YouTube Shorts, or other short-form content.
- Current enrollment in a college or university program in Marketing, Communications, Sports Management, Digital Media, Journalism, Public Relations, or a related field.
What You Will Gain
This internship provides meaningful, hands-on experience across multiple areas of sports marketing and digital media, including:
Sports marketing and communications- Social media strategy and management
- Short-form video production
- Photography and videography
- Video editing
- Content planning and storytelling
- Event and tournament marketing
- Brand development and management
- Community engagement
- Sponsorship activation
- Social media analytics and performance measurement
- Sports facility marketing and operations
- Working directly with athletes, coaches, families, and sports organizations
Portfolio & Professional Experience
This is more than a traditional internship. The successful candidate will have the opportunity to build a professional portfolio of real-world sports marketing work that can be used for future employment or graduate school opportunities.
Interns may have the opportunity to take ownership of specific campaigns, develop original content series, cover major hockey events, interview athletes and coaches, and contribute directly to the growth of the Longwood Hockey brand.
Work Environment
This position is based in a fast-paced, high-energy hockey environment. The intern should be comfortable working around ice rinks, athletes, coaches, families, tournaments, and large sporting events.
Because hockey programming and events frequently occur outside traditional business hours, evening and weekend availability is expected when necessary.
How to Apply
Interested candidates should submit:
Resume- Brief cover letter explaining your interest in sports marketing and hockey
- Portfolio, social media account, or examples of photography, videography, graphic design, or social media work, if available