Instructional Assistant/Website and Marketing Coordinator

Job Description

Longleaf School of the Arts is a North Carolina public charter high school. We are a college preparatory school focusing on the fine arts. 

Our Mission:

Longleaf School of the Arts will develop students into confident, responsible, and successful contributors in college, career, and community through mentorship and a challenging curriculum that integrates academics and the fine arts.

Instructional Assistant

1. Provide instructional and behavioral support to students in a separate setting, individually and in small groups.
2. Implement teacher- and administrator-directed academic and behavioral interventions.
3. Support students in accessing curriculum, completing assignments, and developing study and organizational skills.
4. Assist in collecting, organizing, and maintaining student support data as directed by teachers and administrators.
5. Assist in monitoring student progress by helping to analyze data and report concerns or patterns to the appropriate staff.
6. Supervise students in separate-settings, during transitions, in common areas, and in designated support spaces as assigned.
7. Assist with maintaining a positive, orderly, and safe learning environment.
8. Communicate with teachers, school counselors, and administrators regarding student needs and support strategies.
9. Assist with department or school programming initiatives assigned by administration (for example: tutoring, academic support labs, or community service activities).
10. Provide meaningful contributions to a comprehensive student support program by reflecting on student data and adjusting support based on identified needs.

Website and Marketing Coordinator

1. Maintain the school website to ensure content is accurate, current, and aligned with school priorities.
   ? Update calendars, news items, announcements, and key information for students, families, and staff.
   ? Post timely information regarding events, schedules, and important deadlines.
   ? Coordinate with administration to ensure required policies, forms, and reports are accessible.
2. Support school marketing and communications.
   ? Assist with creation and distribution of school marketing materials, including digital flyers and newsletters.
   ? Assist with school social media or other communication platforms as directed by administration.
   ? Help collect and share photos, stories, and highlights that reflect the school’s mission and programs.
   ? Collaborate with administration to support student recruitment, community engagement, and school events.
3. Collect, analyze, and maintain data related to website usage, communication reach, and marketing efforts as directed by administration.
   ? Provide simple summaries of communication or engagement data to support decision-making.
   ? Maintain organized records of website updates, campaigns, and outreach activities.
4. Serve as a liaison for school staff regarding website and marketing needs.
   ? Respond to staff requests for website updates and marketing support as directed by administration.
   ? Make recommendations to administration to improve clarity, accessibility, and consistency of school communications.

Minimum Requirements

• High school diploma required.
  ? Associate’s degree or at least 48 college credit hours preferred; bachelor’s degree in education, communications, marketing, or a related field strongly preferred.
  ? Ability to maintain a professional demeanor in all situations and to withhold confidential information.
  ? Ability to respond to changing situations in the workplace and exhibit flexibility.
  ? Ability to perform multiple tasks concurrently under varying deadlines and adapt to changing work priorities.
  ? Ability to set work priorities, take initiative, and work efficiently under minimum supervision.
  ? Ability to work individually with students, parents, and staff utilizing appropriate strategies to encourage success in the total school environment.
  ? Preferred experience with high school students, MTSS and behavior support, as well as students with anxiety or other social/emotional needs.
  ? Preferred experience with website content management, social media, or school marketing and communications.
  ? Preferred experience with basic data collection and analysis to support student services and school communications.