Demo

Outside Sales Representative

Lonestar Forklift, Inc.
El Paso, TX Full Time
POSTED ON 5/24/2026
AVAILABLE BEFORE 7/10/2026
Lonestar Forklift is a customer-focused material handling equipment dealership with over 30 years of proven success and numerous branch locations across Texas. Lonestar Forklift offers new equipment, used equipment, rentals, service, parts, fleet management, and training for our customers, providing comprehensive and tailored solutions for unique business needs.

With a focus on learning and continuous improvement, we are proud to invest in our people and offer a progressive and entrepreneurial work culture where you can develop and advance your career while focusing on meaningful work. Lonestar Forklift is an integral entity of Leavitt Industrial Group.

The Opportunity

Lonestar Forklift is looking for a motivated Outside Sales Representative for our Customer Service Representative role in El Paso, Texas. As the Customer Service Representative, you will drive new sources of revenue, through selling service agreements and effectively managing customer accounts.

Essential Duties & Responsibilities

As the Customer Service Representative, your key responsibilities will include:

  • Driving new Service and Parts revenue within an assigned territory to meet sales targets
  • Prospecting for new business, effectively managing sales leads, and securing new customer accounts by offering tailored solutions and maintenance programs
  • Tactfully and professionally negotiating with customers to close deals
  • Maintaining customer satisfaction and retention for assigned accounts
  • Conducting regular customer site visits and meeting with new prospective customers
  • Producing leads and opportunities for all business units
  • Tracking leads and maintaining accurate records in the CRM

Required Skills & Qualifications

The ideal candidate will possess the following skills, knowledge, and competencies:

  • At least one year of outside B2B sales experience
  • Previous heavy-duty machinery or material handling industry experience is a strong asset
  • Proficiency in Microsoft Office Suite (Word, Excel, Outlook)
  • Strong motivation, resiliency, and drive to succeed
  • Excellent verbal and written communication skills
  • Ability to build and maintain strong customer relationships
  • Demonstrated ability to work effectively independently and exercise strong judgment
  • Valid driver’s license and ability to travel within the region as needed

Benefits & Perks

Lonestar Forklift is proud to offer competitive compensation and flexible benefits coverage for all eligible employees:

  • Comprehensive medical, vision, and dental benefits for you and your dependents
  • Life Insurance, Short Term Disability, and Long Term Disability – 100% employer paid
  • Employee assistance programs
  • 401K matching
  • Ongoing professional development opportunities
  • Company vehicle provided

The base pay range for this role is: $45,000 to $55,000 annually depending on experience, plus uncapped commission. On target earnings are estimated at approximately $60,000 to $75,000 in year one.

This is an onsite role based in El Paso, Texas.

Lonestar Forklift would like to thank all applicants for their interest; however, only qualified applicants will be contacted by Talent Acquisition for an interview. We are an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race, religion, sex, national origin, disability status, veteran status, age, sexual orientation, gender identity, or any other characteristic protected by law.

#LonestarForklift

Salary : $45,000 - $55,000

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