Regional Sales Manager (SA)

The Regional Sales Manager (SA) drives sales growth and enhances service excellence across the assigned region. This role involves strategic leadership, developing, mentoring, and retaining a high-performing sales team. The Regional Sales Manager will oversee branch operations to ensure alignment with the company’s objectives, focusing on the growth of deposits, loans, and other banking products and services.

ESSENTIAL DUTIES

The duties listed below may not include all responsibilities that the person in this role may be asked to perform. Incumbent may be required to perform other related duties, as assigned, including cross training across other departments, as necessary.  In addition, incumbent may be required to rotate between banking centers, as needed.

• Collaborate with Regional Operations Managers to implement disciplinary actions in accordance with bank policies.
• Participate in strategic decisions related to branch operations, including facility expansions, staffing adjustments, and operational hours.
• Analyze sales reports and conduct branch visits to evaluate productivity and goal attainment, providing actionable insights for improvement.
• Drive regional sales initiatives by creating and executing company-wide campaigns that align with the bank’s growth strategies.
• Coach and mentor Banking Center Managers, enhancing their leadership skills and sales techniques through regular performance reviews, meetings, and feedback sessions.
• Establish and manage sales calling programs and client presentations, actively participating alongside Banking Center Managers to ensure high performance.
• Lead and manage the regional sales team, including recruiting, hiring, training, and retaining top talent.
• Foster a high-performance culture by setting clear expectations and holding the team accountable for meeting sales, service, and operational goals.
• Provide continuous development opportunities, including training in sales and customer service best practices as outlined in the Sales Activity Management (SAM) Playbook.
• Work closely with bank partners to enhance referral engagement and implement performance strategies that align with company objectives.
• Actively participate in community and civic organizations, serving on boards or committees to strengthen the bank’s presence and community involvement.
• Contribute to internal bank committees, offering insights and recommendations that drive organizational success.
• Support Banking Center Managers with personnel-related decisions, including interviewing, hiring, training, counseling, and coaching.
• Oversee the daily activities, performance evaluations, and professional development of direct reports, ensuring alignment with the bank’s standards and goals.
• Participates in job specific training and other various Bank training programs, as necessary
• Maintains current knowledge of internal risk controls and loss prevention, including reporting of suspicious or unusual customer activity per Bank policy, and ensures adherence by the respective department personnel
• Maintains current knowledge and complies with all federal and state laws and regulations and all established Bank policies and procedures, including internal audit controls related to department operations, and ensures adherence by the respective department personnel
• Maintains current knowledge of all rules, regulations, and laws as they apply to BSA/OFAC/USA Patriot Act/CIP/AML, and ensures adherence by the respective department personnel

These specifications are general guidelines based on the minimum experience normally considered essential to the satisfactory performance of this position. The requirements listed below are representative of the knowledge, skill and/or ability required to perform the position in a satisfactory manner. Individual abilities may result in some deviation from these guidelines.

• Bachelor’s degree in Business or a related field
• Three to five years prior experience at a managerial level in a financial institution in sales or retail operations (relevant work experience may substitute degree requirement)
• Thorough knowledge of bank operations, sales, service processes and banking laws and regulations
• Extensive knowledge of the various techniques used to grow deposits, grow consumer loans, cross sell products and services and increase market share
• Flexibility, professionalism and ability to work in a fast paced, goal oriented work environment
• Good organizational, interpersonal, verbal and written communication skills are required
• Attention to detail with a high degree of mental concentration and the ability to multi-task
• Position may require nontraditional hours on occasion
• Bilingual in English and Spanish is desired

ORGANIZATION

• This position reports to the Director of Retail Banking
• This position oversees Banking Center Managers

TRAINING REQUIREMENTS

All employees are required to attend scheduled mandatory trainings and complete online regulatory compliance training courses applicable to their specific job function. In all situations, employees must ensure that their actions fully comply with all federal banking laws and regulations, including internal bank policies and procedures. Failure to adhere to these requirements will be grounds for disciplinary action, including probation and possible termination.

COMMUNITY INVOLVEMENT

Lone Star National Bank’s Mission Statement includes a commitment to helping our communities grow by serving them with pride and integrity.  All employees are encouraged to volunteer for bank sponsored activities, civic, charitable and community events and to be active in the communities we serve.

LSNB is an Equal Opportunity/Affirmative Action Employer and does not discriminate in the recruitment, hiring, and conditions of employment on the basis of race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, marital status, disability, age, veteran status, or any other status as protected by applicable laws.

Management reserves the right to change this position description at any time according to business needs.