What are the responsibilities and job description for the Sales and Marketing Manager position at London-Laurel County Tourist Commission?
Job Title: Sales & Marketing Manager
Reports to: The Executive Director
Status: Full Time; Retirement and Healthcare Benefits, Vacation
Position Summary
This position is responsible for digital marketing, social media content, tourism sales, event recruitment, and relationships with local tourism businesses and event organizers. The ideal candidate is creative, organized, comfortable working with people, and able to produce effective photo and video content.
- Digital Marketing: Manage the Commission's social media channels and create photo and video content that promotes local attractions, events, outdoor recreation, hotels, local restaurants and other tourism opportunities.
- Event Recruitment: Identify and contact event organizers, including cycling organizations, youth sports leagues, tournaments, rallies, and outdoor recreation groups, to encourage them to hold events in London and Laurel County.
- I-75 Marketing: Develop marketing efforts aimed at travelers going up and down Interstate 75 and encouraging them to visit local attractions, restaurants, and hotels.
- Business Support: Develop relationships with local hotels, restaurants, attractions, retailers, and outdoor businesses. Help ensure their tourism information and listings are accurate and up to date.
- Content Development: Photograph and record events, attractions, trails, businesses, and other tourism assets for use in digital and promotional materials.
- Community Representation: Represent the Tourist Commission at local events, meetings, trade shows, and other tourism-related activities assigned by the executive director or the board of directors.
Experience/Education/Training
· We're looking for someone who is self-motivated, creative, comfortable working independently, and ready to build relationships and generate results. Experience in tourism, hospitality, sales, event recruitment, or digital marketing is preferred but not mandatory.
· Valid driver’s license and reliable transportation is a must.
Job Type: Full-time
Pay: $30,000.00 - $40,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Health savings account
- Paid time off
- Retirement plan
- Vision insurance
Ability to Relocate:
- London, KY 40741: Relocate before starting work (Required)
Work Location: In person
Salary : $30,000 - $40,000