What are the responsibilities and job description for the Senior Influencer Marketing Manager position at Lola Blankets?

Job Description

Position : Senior Influencer Marketing Manager

Employer : Lola Blankets

Location : Utah preferred

Commencement Date : TBD

1. Job Overview :

Lola Blankets, the creator of the world’s softest luxury faux fur blankets, is seeking a Senior Influencer Marketing Manager to lead and optimize the brand’s reach. The role involves strategic management of influencer identification, recruitment, contracting, onboarding, and compensation–in addition to being a thought leader for Lola’s digital marketing efforts broadly. This role will work closely with the Lola Blankets creative and marketing teams to elevate the brand’s influencer marketing strategy. Lola Blankets is a small but growing team – giving lots of opportunity to plug in across functions and grow with the company.

2. Core Responsibilities :

Own Lola’s paid influencer partnerships, leading in sales calendar, identification, outreach / recruitment, contracting, onboarding, and compensation using the influencer CRM
Manage affiliate platforms, and work alongside our Affiliate and Community Manager and Social Media Manager
Own management of Impact, working closely with Director of Marketing on sourcing new affiliate partners such as coupon sites, news publications, and other media partnerships
Own influencer contracts & negotiations
Work closely with paid media team to find & source influencers who can create dedicated whitelist content
Set and track social media key performance indicators (KPIs) for influencer marketing
Work closely with Director of Marketing & Director of Product Development on influencer collaboration product strategy
Organize influencer PR events (2-3 per year)
Work with external vendors to create high caliber influencer & PR packages
Act as a thought leader for paid digital marketing broadly, including platforms such as Facebook, Instagram, Pinterest, and TikTok

3. Qualifications

Bachelor's degree in Marketing, Communications, or a related field

5 years of experience in influencer marketing, with a focus on campaign management and strategy development

Experience managing a team

Strong creative and critical thinking skills, and a proven track record of successful influencer campaigns that drive brand awareness, engagement, and sales

Experience working with paid advertising teams and working with influencers across a variety media platforms : IG, FB, TikTok, Podcast marketing, etc.

Strong understanding of social media platforms, influencer marketing trends, and best practices

Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with influencers and internal stakeholders

Analytical mindset with the ability to define and track KPIs, providing data-driven insights and recommendations

Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously

Proactive and creative problem-solver, with a passion for innovation and staying ahead of industry trends

4. Compensation and Perks :

Salary TBD 10% annual bonus based on company and individual performance (bonus prorated to % of year employed with company)

2K signing bonus (assumed to cover any WFH tech needs / computer)

21 days paid vacation all federal holidays (except parts of Thanksgiving 🙂)

Full health benefits

16 weeks of paid birth parent leave available. 8 weeks non-birth parent leave

55% off Lola Blankets for friends and family

Opportunities for career growth and leadership roles within Lola Blankets

Apply for this job

Receive alerts for other Senior Influencer Marketing Manager job openings

Senior Influencer Marketing Manager

What are the responsibilities and job description for the Senior Influencer Marketing Manager position at Lola Blankets?

What is the career path for a Senior Influencer Marketing Manager?

Job openings at Lola Blankets

Not the job you're looking for? Here are some other Senior Influencer Marketing Manager jobs in the UT area that may be a better fit.

We don't have any other Senior Influencer Marketing Manager jobs in the UT area right now.

AI Assistant is available now!