What are the responsibilities and job description for the Social Media Marketing Specialist position at Lohner Plastic Surgery?
Company Description RONALD A. LOHNER, M.D., PLASTIC SURGERY is a specialized medical practice based in Bryn Mawr, Pennsylvania, serving the Greater Philadelphia area.
The practice focuses on plastic and reconstructive procedures as well as medspa services such as laser, skincare and injectables. Team members collaborate closely with clinical and administrative staff to support a high-quality patient experience. The environment is professional, detail-oriented, and patient-centered, offering opportunities to contribute to the practice's visibility and reputation in the community.
Role Description: This is a contract, hybrid Social Media Marketing Specialist role, based in the Greater Philadelphia area with a mix of on-site and work-from-home responsibilities. Must be available to collaborate and collect content 1-2 days per week in-office. The specialist will plan, create, and schedule social media content for platforms such as Instagram, Facebook, and other relevant channels, ensuring alignment with the practice's brand, tone, and ethical standards. Must be comfortable handling sensitive surgical content and photos.
Daily tasks include managing social media calendars, monitoring engagement, responding to comments and messages in coordination with staff, and optimizing posts using analytics. The specialist will collaborate with the clinical and office teams to gather information, patient-safe stories, and visuals that can be transformed into educational and promotional content. Additional responsibilities include supporting digital marketing campaigns, maintaining consistent branding, tracking performance metrics, and recommending data-driven improvements to increase reach, engagement, and patient inquiries.
Qualifications
- Demonstrated skills in Social Media Marketing and Digital Marketing, with experience executing campaigns across major social platforms and email
- Proficiency in Social Media Content Creation and Marketing, including planning content calendars and tailoring messaging to target audiences.
- Strong Communication skills, with the ability to convey complex information clearly and professionally in a healthcare setting.
- Experience using social media analytics tools to monitor performance, report on results, and refine strategy.
- Ability to work effectively in a hybrid arrangement, coordinating with on-site staff and managing tasks independently from home.
- Attention to detail and understanding of brand consistency, healthcare privacy considerations, and professional online conduct.
- Previous experience in plastic surgery, dermatology, aesthetics, or wellness services is required.
- Relevant education or training in Marketing, Communications, or a related field.
Work Location: Hybrid remote in Bryn Mawr, PA 19010